How to Improve Your 7 Core SEO KPIs, According to SEO Experts

Are you wondering why it’s so important to measure the effectiveness of your SEO efforts? And how exactly does measuring SEO effectiveness guide your overall SEO strategy, experimentation, and investment decisions? Well, I’m here to give you all the answers you need.c

In the world of SEO, measuring your performance is crucial for success. It helps you understand what’s working, what needs improvement, and where to invest your resources. By tracking key performance indicators (KPIs), you can gain valuable insights into the impact of your SEO efforts on your website’s visibility, traffic, and conversions.

But here’s the interesting part: SEO KPIs can vary depending on your business model, monetization strategy, and industry. While there are universal SEO KPIs that every marketer knows and uses to gauge their performance, there are also specific KPIs that are unique to different businesses. So, in this blog post, we’ll explore both the universal and industry-specific SEO KPIs, their importance, and how to measure them effectively. Plus, we’ll provide benchmark metrics for different industries, backed by reliable sources. So, let’s dive in and uncover the secrets to measuring SEO effectiveness and driving your SEO strategy to new heights.

Why Is It Important to Measure SEO Effectiveness?

Well, the simple answer is that if you don’t measure it, you can’t improve it.

In the ever-evolving world of search engine optimization (SEO), it’s crucial to have a clear understanding of how your efforts are performing. Without measuring SEO effectiveness, you’re essentially flying blind, unaware of what’s working and what’s not. By regularly monitoring and analyzing SEO metrics, you can gain valuable insights into your website’s visibility, organic traffic, and keyword rankings, among other crucial factors.

Measuring SEO Guides Your Strategy

Measuring SEO effectiveness not only helps you identify areas of improvement but also guides your SEO strategy. By evaluating the impact of your optimization efforts, you can determine which tactics are yielding positive results and which ones are falling short. This allows you to refine your approach and focus on the strategies that are driving the most significant impact. It’s like a compass that helps you navigate the ever-changing landscape of SEO.

Measuring SEO Guides Experimentation

Measuring SEO effectiveness enables you to conduct meaningful SEO experimentation. By tracking the performance of different tactics, you can test and iterate on your strategies to see what works best for your website. This data-driven approach allows you to make informed decisions and avoid blindly following industry trends or best practices that may not be effective for your specific circumstances.

Measuring SEO Guides Further Investment into SEO

Finally, measuring SEO effectiveness can help justify and drive further investment into your SEO efforts. When you can demonstrate the positive impact of your optimization strategies, it becomes easier to convince stakeholders, such as management or clients, of the value of investing more resources into SEO. By showing concrete data on increased organic traffic, higher search rankings, or improved conversion rates, you can build a strong case for allocating additional budget or expanding your SEO team.

Without measurement, you’re left guessing and potentially wasting valuable time and resources. So, strap on your analytics goggles and start measuring!

Now, let’s dive deeper into why SEO Key Performance Indicators (KPIs) differ by business model, monetization strategy, and industry. But first, let’s explore the existence of universal SEO KPIs that every marketer knows, respects, and uses to gauge their performance.

How SEO KPIs Vary for Every Business

When it comes to SEO, there is no one-size-fits-all approach. The KPIs (Key Performance Indicators) that matter most can vary greatly depending on factors such as business model, monetization strategy, and industry.

Business Model Impact on SEO KPIs

Different business models have different goals and objectives, which in turn affect the SEO KPIs that are most relevant. For example, an e-commerce website may focus on metrics such as organic search traffic, conversion rate, and revenue generated from organic search. On the other hand, a content-based website may prioritize metrics like pageviews, time on page, and social media engagement.

Monetization Model Impact on SEO KPIs

Monetization strategy also plays a role in determining the most important SEO KPIs. A website that relies heavily on advertising revenue may prioritize metrics such as ad impressions, click-through rate, and average session duration. Meanwhile, a website that sells digital products may place more emphasis on metrics like lead conversion rate, average order value, and customer lifetime value.

Industry Impact on SEO KPIs

Industry also influences the SEO KPIs that are most relevant. Different industries have different levels of competition and consumer behavior, which in turn affect the metrics that matter most. For example, the travel industry may focus on metrics such as booking conversion rate, average booking value, and search engine visibility. On the other hand, the healthcare industry may prioritize metrics like appointment requests, patient reviews, and local search visibility.

Despite the variations in SEO KPIs, there are also universal metrics that every marketer knows, respects, and uses to gauge their performance. These universal SEO KPIs serve as a foundation for measuring success in search engine optimization and are applicable to almost any website. We’ll discuss that further in the next section.

7 Core SEO KPIs that a Marketer should be Tracking, According to SEO Experts

Now that we have covered the importance of tracking SEO KPIs, let’s dive into the seven core SEO KPIs that every marketer should be tracking. These KPIs have been recommended by SEO experts who have extensive experience in the field and understand the significance of these metrics in evaluating search engine optimization efforts. By tracking these KPIs, marketers can gain valuable insights into their SEO performance and make data-driven decisions to improve their organic search visibility and website traffic.

1. Organic Traffic

Neil Patel, a renowned SEO expert, recommends tracking organic traffic as a core SEO KPI. Organic traffic is the number of visitors who land on your website through organic search engine results. It measures the effectiveness of your SEO efforts in driving relevant traffic to your website from search engines like Google.

How to Measure It

Utilize web analytics tools, like Google Analytics, to track the number of organic visits or sessions on your website.

Why Is It Important

Organic traffic is a primary indicator of whether your website is being discovered by potential customers through search engines. Increasing organic traffic indicates improved search visibility, better keyword targeting, and optimized content.

Benchmark Metrics

• All Websites: According to a study by Ahrefs, the average organic traffic for all websites is around 9,890 monthly visits
• Software Industry: The average organic traffic for websites in the software industry is about 28,933 monthly visits
• Professional Services Industry: The average organic traffic for websites in the professional services industry is approximately 8,178 monthly visits
• Financial Services Industry: The average organic traffic for websites in the financial services industry is around 14,263 monthly visits

2. Keyword Rankings

Our buddy Brian Dean, an absolute genius when it comes to link building, wants us to understand just how crucial it is to keep tabs on those rankings. You see, keyword rankings are like the magical compass that tells you where your website stands in the vast expanse of search engine results for those specific search terms. It’s like a virtual spotlight, shining on your website and showing you just how visible you are to potential visitors searching for those keywords.

How to Measure It

Utilize SEO tools like Ahrefs or SEMrush to track the rankings of your target keywords on search engine result pages.

Why Is It Important

Why is it important: Keyword rankings help you understand how well your website is performing for specific search queries. Monitoring rankings allows you to identify opportunities for improvement, track the impact of your SEO efforts, and gauge your website’s visibility compared to competitors.

Benchmark Metrics

Unfortunately, no specific benchmark metrics are available for keyword rankings, as they vary widely based on factors like industry, competition, and target keywords.

3. Click-Through Rate (CTR)

Moz, a leading SEO software company, recommends tracking click-through rate (CTR) as a crucial SEO KPI. CTR measures the percentage of searchers who click on your website’s link when it appears in search engine result pages.

How to Measure It

Use Google Search Console to access the CTR data for your website’s organic search queries. Additionally, Google Analytics provides CTR data for individual landing pages.

Why Is It Important

Monitoring CTR helps you assess the effectiveness of your website’s meta titles and descriptions, as well as the attractiveness of your search snippets. Higher CTR indicates that your website is compelling users to click through from search results.

Benchmark Metrics

• All Websites: The average CTR for all websites is around 1.61%. The source for all of the CTR benchmarks is Advanced Web Ranking
• Software Industry: The average CTR for websites in the software industry is approximately 1.84%
• Professional Services Industry: The average CTR for websites in the professional services industry is about 1.47%
• Financial Services Industry: The average CTR for websites in the financial services industry is around 1.87%

4. Organic Conversion Rate

Search Engine Journal, a reputable source for SEO news and insights, recommends tracking organic conversion rate as a vital SEO KPI. Organic conversion rate measures the percentage of organic visitors who complete a desired action, such as making a purchase or filling out a contact form.

How to Measure It

Utilize web analytics tools to track the number of conversions generated by organic traffic and divide it by the number of organic sessions.

Why Is It Important

Organic conversion rate indicates the quality and relevancy of the traffic coming from search engines. A higher conversion rate signifies that your website is attracting the right audience and effectively guiding them towards desired actions. If you are looking to increase your organic conversion rate, check out our helpful post on SaaS conversion rate optimization.

Benchmark Metrics

• All Websites: The average organic conversion rate for all websites is approximately 2.35%. The source for all conversion rate data is WordStream.
• Software Industry: The average organic conversion rate for websites in the software industry is around 1.95%
• Professional Services Industry: The average organic conversion rate for websites in the professional services industry is about 2.58%
• Financial Services Industry: The average organic conversion rate for websites in the financial services industry is approximately 1.91%

5. Backlink Quality

Well, according to the fine folks at Moz, a go-to source for all things SEO, backlink quality boils down to the characteristics and attributes that determine the value and relevance of a link from one website to another. In other words, it’s all about separating the wheat from the chaff when it comes to backlinks.

How to Measure It

Analyzing the domain authority, page authority, and relevance of the linking domains and pages.

Why Is It Important

Backlinks are a crucial ranking factor, and monitoring their quality helps gauge the overall authority and credibility of a website. High-quality backlinks from authoritative websites can significantly boost a site’s search engine rankings.

Benchmark Metrics

Check out this infographic made by the Neil Patel team to get a sense of the domain authority required for your industry vertical:

6. Page Load Speed

Page load speed is a critical factor in user experience and impacts search engine rankings. Faster-loading pages provide a better user experience, leading to lower bounce rates and higher engagement.

What It Measures

The time it takes for a web page to fully load.

How Is It Measured

Using tools like Google PageSpeed Insights to measure the page load speed and identify areas for improvement.

Benchmark Metrics

• All websites: Google recommends aiming for a fully loaded time of under 3 seconds on mobile devices for all websites to provide a smooth user experience
• Software industry: According to a study by Pingdom, the average page load time for software-related websites is around 3 seconds. However, it’s important to note that the complexity of software websites may result in slightly longer load times
• Professional services industry: According to GTmetrix, the professional services industry typically includes websites such as law firms, consulting agencies, and marketing services. While specific benchmark data may be limited, aiming for a fully loaded time of under 3 seconds is a good goal to meet user expectations and reduce bounce rates
• Financial services: According to GTmetrix, the financial services industry deals with sensitive information, and user trust is crucial. While specific benchmark data for financial services websites may be limited, aiming for a fully loaded time of under 3 seconds is recommended to provide a seamless user experience and build trust

7. Mobile Responsiveness

What It Measures

The user experience and usability of a website on mobile devices.

How It Is Measured

Conducting mobile-friendly tests using tools like Google’s Mobile-Friendly Test.
Why it is important: With the majority of internet users accessing websites through mobile devices, having a mobile-responsive website is crucial for both user experience and search engine rankings. Mobile-friendly websites provide a seamless browsing experience and are favored by search engines.

Benchmark Metrics

• All Websites: According to Google’s Mobile-Friendly Test, the benchmark for mobile responsiveness is to have a “Mobile-Friendly” designation for all websites. This means that the website is designed and optimized to provide a good user experience on mobile devices. You can check the mobile-friendliness of your website using Google’s Mobile-Friendly Test.
• Software Industry: While specific industry benchmarks may vary, software industry websites should aim to achieve high mobile responsiveness scores. Aiming for a score of at least 80 on tools like Google’s PageSpeed Insights or GTmetrix can be a good goal. These tools assess various aspects of mobile responsiveness and provide recommendations for improvement.
• Professional Services Industry: In the professional services industry, including law firms, consulting agencies, and marketing services, websites should strive for high mobile responsiveness scores. While specific industry benchmarks may be limited, aiming for a score of at least 80 on tools like Google’s PageSpeed Insights or GTmetrix is recommended. These tools analyze mobile responsiveness and provide insights to optimize your website for better performance. Check out our guide on SaaS SEO tools to get a more in-depth coverage of the various SaaS SEO tools you can use.
• Financial Services Industry: The financial services industry deals with sensitive information and demands trust from users. Websites in this industry should prioritize strong mobile responsiveness. While specific industry benchmarks may be limited, aiming for a score of at least 80 on tools like Google’s PageSpeed Insights or GTmetrix is advisable. These tools assess mobile responsiveness and provide recommendations to enhance the user experience.

Asides from the metrics above, you should also consider the growth, revenue, or profit that your company experiences due to SEO. Failing to consider the ROI on SEO is on of the top SaaS SEO mistakes. You can avoid this common SEO mistake and other mistakes by using our 14-step expert-level SaaS SEO checklist.

If you’re interested in learning how to improve SEO for your SaaS company, check out our mini-guides below:

• On-Page Optimization for SaaS companies
• Off-Page Optimization for SaaS companies
• Link Building for SaaS companies
• Technical SEO Optimization for SaaS companies
• SaaS SEO keyword research guide
• Creating your SaaS SEO strategy
• Your Profitable SaaS SEO roadmap
• Creating a Winning B2B SaaS SEO strategy
• How to use Saas SEO Copywriters to Grow Your Business
• How & Why You should hire an SaaS SEO consultant
• How to choose the right SaaS SEO agency
• The ultimate guide on enterprise SaaS SEO

By tracking these additional SEO KPIs, marketers can gain deeper insights into the performance of their SEO efforts and make data-driven decisions to improve their organic search visibility.

How SEO KPIs Contrast with Other Digital Marketing KPIs

When it comes to tracking KPIs in the vast world of marketing, my friend, it’s important to understand how SEO KPIs, SEM KPIs, content KPIs, and social media KPIs each bring their unique flavor to the table. Let’s break it down, shall we?

SEO KPIs and SEM KPIs:

While SEO (organic search) and SEM (paid search) are distinct channels, they can complement each other in a broader marketing strategy. SEO KPIs, or search KPIs focus on organic traffic, keyword rankings, and backlink quality. SEM KPIs (or paid search KPIs), on the other hand, revolve around paid advertising metrics like CPC, CTR, and conversion rate. Both SEO and SEM aim to improve visibility in search engine results and drive relevant traffic to the website. By aligning SEO and SEM efforts, businesses can achieve a comprehensive search strategy, combining the long-term benefits of organic visibility with the immediate impact of paid advertising.

SEO KPIs and Content KPIs:

SEO and content marketing go hand in hand. SEO KPIs, such as organic traffic and keyword rankings, depend on the quality and relevance of content. Content KPIs, including pageviews, time on page, and engagement metrics, measure the effectiveness of content in attracting and engaging users. SEO KPIs guide content optimization efforts, while content KPIs indicate whether the content resonates with the target audience. Check out our guide on EAT SEO for SaaS to learn how to create content that Google will reward you for as well. The overlap between SEO and content KPIs lies in the shared goal of providing valuable content that ranks well and drives organic traffic.

SEO KPIs and Social Media KPIs:

SEO and social media are interconnected in terms of driving visibility and engagement. SEO KPIs focus on organic search traffic and keyword rankings, while social media KPIs capture social engagement, reach, and brand awareness. Social media can support SEO efforts by promoting and sharing content, driving traffic, and generating backlinks. SEO KPIs can inform social media content strategy by identifying high-performing keywords and topics to create engaging social media content. Together, SEO and social media KPIs contribute to a comprehensive online presence and increased visibility across different channels.

How to Produce Traffic that Wants to Stay On Your Site

When visitors land on your website from a search engine, you want them to stay and engage with your content, rather than bouncing back to the search results. So, what can you do to decrease your bounce rate and keep visitors on your site?

1. Optimize your meta tags

Start by crafting compelling meta titles and descriptions that accurately reflect the content on your page. This helps potential visitors understand what your page is about and encourages them to click through to your site.

2. Improve page load speed

Slow-loading pages can be a major turn-off for visitors. Optimize your website’s performance by compressing images, minifying code, and leveraging browser caching.

3. Create relevant and engaging content

High-quality, informative, and engaging content can captivate your visitors and encourage them to explore more of your site. Make sure your content is tailored to your target audience and delivers value.

4. Optimize for mobile

With the majority of searches now happening on mobile devices, it’s essential to ensure your website is mobile-friendly. Responsive design, easy navigation, and fast loading times are crucial for a positive mobile user experience.

5. Optimize your website structure and navigation

A clear and intuitive website structure helps both search engines and users navigate your site. Use logical menus and internal linking to guide visitors to relevant content.

6. Add internal links

Internal linking helps search engines understand the relationship between your pages and keeps visitors engaged by offering them additional relevant content to explore.

7. Optimize for user intent

Make sure your content aligns with the search intent of your target audience. Understand what they are looking for and provide the information they need in a clear and concise manner.

By implementing these actionable strategies, you can significantly decrease your bounce rate from organic search traffic and improve the overall user experience on your website.

Now let’s move on to the next topic: How often should a marketer be checking their SEO KPIs? Is over-analysis a good thing, or bad?

Here’s an infographic to add to the above, put together by the Moz team!

How Often Should We Check SEO KPIs

Is over-analysis a good thing, or bad? These questions plague every marketer striving for SEO success. While it’s crucial to monitor your SEO performance, constantly analyzing every metric can be counterproductive. So, how often should you be checking your SEO KPIs?

The answer lies in finding the right balance. It’s essential to check your SEO KPIs regularly to stay informed about your website’s performance and make data-driven decisions. However, over-analyzing every small shift in KPIs can be overwhelming and time-consuming.

To strike the right balance, consider checking your SEO KPIs on a monthly or quarterly basis. This timeframe allows you to observe meaningful trends and identify areas that need improvement without getting caught up in daily fluctuations. Monitoring your KPIs too frequently can lead to “analysis paralysis” and distract you from taking effective action.

However, there are situations where more frequent checks may be necessary. For example, if you recently implemented significant changes to your website or launched a new marketing campaign, it’s wise to monitor your KPIs more frequently to evaluate the impact. In these cases, checking your KPIs weekly or bi-weekly can provide valuable insights into the effectiveness of your changes.

Ultimately, the key is to find a balance that suits your specific needs and objectives. Regularly monitoring your SEO KPIs is crucial for optimizing your website’s performance, but excessive analysis can hinder productivity. By finding the sweet spot between regular check-ins and avoiding over-analysis, you can make data-driven decisions that drive your SEO success.

4 Tools to Help You Track SEO KPIs

Alright, let’s dive into the tools that will help marketers track those 8 core SEO KPIs. These tools are essential for measuring the success of your SEO efforts and making data-driven decisions to improve your website’s rankings. Here are some popular options:

1. Google Analytics

Background: Google Analytics is a web analytics tool offered by Google.
What it does: It tracks and reports website traffic, including organic search traffic.
Purpose it solves: Google Analytics helps marketers monitor organic search traffic and measure the effectiveness of their SEO strategies.
Free or paid: It offers both free and paid versions with additional features.
How it’s different: Google Analytics provides a comprehensive view of website performance, including organic search data, while also offering other valuable insights.

2. Google Search Console

Background: Google Search Console is a free tool provided by Google.
What it does: It helps you monitor and maintain your website’s presence in Google’s search results.
Purpose it solves: Google Search Console provides data on search visibility, indexing, and crawl errors, allowing marketers to identify and fix SEO issues.
Free or paid: It is free to use.
How it’s different: While Google Analytics focuses on website traffic, Google Search Console focuses on search performance and technical SEO aspects specific to Google’s search engine.

3. SEMrush

Background: SEMrush is a popular all-in-one SEO tool.
What it does: SEMrush offers a wide range of SEO features, including keyword research, competitor analysis, and website auditing.
Purpose it solves: SEMrush helps marketers identify opportunities for organic traffic growth, track keyword rankings, and analyze competitor strategies.
Free or paid: It offers both free and paid versions, with advanced features available on the paid plans.
How it’s different: SEMrush offers a comprehensive suite of SEO tools, making it a one-stop solution for various aspects of SEO research and analysis.

4. Moz Pro

Background: Moz Pro is an SEO software platform.
What it does: Moz Pro provides tools for keyword research, link building, site audits, and rank tracking.
Purpose it solves: Moz Pro assists marketers in improving their website’s visibility, increasing organic traffic, and tracking keyword rankings.
Free or paid: It offers a free trial, but the full features are available on the paid plans.
How it’s different: Moz Pro’s focus on link building and site audits sets it apart from other tools, giving marketers actionable insights to improve their website’s overall SEO performance.

These are just a few examples of the tools available to marketers for tracking SEO KPIs. Each tool brings its own unique strengths and features to the table, so it’s worth exploring and finding the one that best fits your specific needs and budget.

Now, let’s move on to the next topic and discuss how SEO KPIs affect strategic SEO components.

How SEO KPIs Affect SEO Strategy

SEO KPIs, or key performance indicators, play a crucial role in shaping SEO strategy, driving experimentation, and influencing further investment in SEO efforts. By measuring and analyzing these KPIs, marketers can gain valuable insights into the effectiveness of their SEO campaigns and make informed decisions to optimize their strategies.

Firstly, SEO KPIs have a direct impact on SEO strategy. These indicators help marketers identify areas of improvement and prioritize their efforts. For example, if the organic search traffic KPI is low, it indicates that the website is not ranking well in search engine results pages (SERPs). In response, marketers may focus on optimizing on-page elements, improving keyword targeting, or strengthening backlink profiles to increase organic visibility.

Additionally, SEO KPIs drive experimentation. By monitoring and benchmarking KPIs, marketers can identify opportunities for testing new strategies or tactics. For instance, if the bounce rate KPI is high, indicating that visitors are not engaging with the content, marketers may experiment with different content formats, layouts, or calls-to-action to improve user experience and reduce bounce rates. These experiments can lead to valuable insights and optimizations that enhance overall SEO performance.

Furthermore, SEO KPIs can influence further investment in SEO efforts. When marketers can demonstrate the impact of SEO on business outcomes, such as revenue or lead generation, it becomes easier to secure additional resources for SEO initiatives. For example, if the conversion rate KPI shows a significant improvement after implementing an SEO strategy, it provides strong evidence of the value SEO brings to the business. This success can lead to increased budget allocation for SEO activities, such as content creation, link building, or technical optimizations.

In conclusion, SEO KPIs are essential for shaping SEO strategy, driving experimentation, and influencing further investment in SEO efforts. By regularly monitoring and analyzing these indicators, marketers can make data-driven decisions to optimize their campaigns, test new strategies, and secure resources to drive SEO success.

Focusing on Quantity of Traffic vs. Quality of Traffic

Some marketers argue that increasing web traffic should be the primary focus before crafting an SEO strategy. Their rationale is that without a significant amount of traffic, any SEO efforts would be wasted. However, I believe the opposite approach is more effective – crafting an SEO strategy that produces business value and visitor engagement rates should be the priority, followed by efforts to increase web traffic.

Quality over Quantity

Focusing on increasing web traffic first may lead to a high volume of visitors, but if the content fails to engage and convert these visitors, the efforts will be in vain. By prioritizing the creation of valuable and engaging content, marketers can ensure that the traffic they attract is more likely to convert into customers and bring long-term value to the business.

SEO as a Long-Term Investment

Crafting an SEO strategy that produces business value and visitor engagement rates is a long-term investment. By optimizing content for search engines and user experience, marketers can attract not just any traffic, but relevant traffic that is more likely to convert. This approach ensures that the business is consistently attracting valuable leads and customers over time.

Building Authority and Trust

A well-crafted SEO strategy that produces business value and visitor engagement rates helps build authority and trust in the eyes of both search engines and users. When search engines see that visitors are engaging with the content and finding value in it, they are more likely to rank it higher in search results. At the same time, users are more likely to trust and engage with content that provides value, leading to higher conversion rates.

The proof behind the reasoning

A survey conducted by Moz revealed that 55% of respondents considered “increased traffic value from search” as the most satisfying aspect of their SEO efforts. This suggests that marketers who prioritize crafting an SEO strategy that produces business value and visitor engagement rates are more likely to achieve higher levels of satisfaction with their efforts.

In addition, a case study conducted by HubSpot found that websites that focused on producing valuable content and optimizing it for SEO experienced higher search rankings and organic traffic growth. This indicates that prioritizing an SEO strategy that produces business value and visitor engagement rates can lead to tangible results in terms of increased web traffic.

How to Produce More Business Value from SEO

This is a question that both B2B and B2C marketers often ask themselves. In both contexts, the goal is to drive more targeted traffic to the website and convert that traffic into valuable leads or customers.

In a B2B context, one of the key strategies to modify the SEO strategy is to focus on creating high-quality and informative content. This can include blog posts, case studies, whitepapers, and industry reports that address the pain points and challenges of the target audience (HubSpot). By providing valuable information and insights, a B2B marketer can position their company as a thought leader in the industry, attracting relevant traffic and building trust. Additionally, optimizing the website for relevant keywords and ensuring that it is easy to navigate can help improve search engine rankings and increase organic traffic.

On the other hand, in a B2C context, the SEO strategy can be modified by focusing on optimizing the website for local search. This can include creating location-specific landing pages, claiming and optimizing Google My Business listings, and ensuring that the website is mobile-friendly (Moz). By targeting local keywords and optimizing for local search, a B2C marketer can attract customers who are actively looking for products or services in their area.

Overall, regardless of the context, it is important for marketers to constantly analyze and optimize their SEO strategy based on data and insights. This can be done by regularly monitoring website analytics, conducting keyword research, and staying up-to-date with the latest SEO trends and best practices.

Why You Should Aim for a Profitable SEO Operation

When you’re running an online business, getting your website ranked high on search engine result pages is like hitting the jackpot. It brings in organic traffic, leads, and ultimately, customers. And that’s where SEO comes into the picture. It’s a powerful strategy that helps you optimize your website to rank higher in search engine results.

But here’s the kicker – running an SEO operation can be quite costly. From hiring skilled professionals to investing in tools and resources, it can quickly add up. That’s why aiming for profitability is crucial. It ensures that your SEO operation not only pays for itself but also generates a healthy return on investment.

So, how does profitability affect your ability to scale your SEO operation? Well, my friend, a profitable SEO operation provides you with the financial resources to expand and invest further in your SEO efforts. It allows you to hire more talented SEO specialists, acquire better tools and technologies, and explore new optimization strategies. In essence, profitability fuels growth.

Now, let me give you a real-life example of a company that experienced compounding returns through their investment in SEO. Have you heard of Moz? They’re an industry-leading software company that provides SEO tools and resources.

In the early days, Moz invested heavily in building a profitable SEO operation. They focused on creating high-quality content, optimizing their website, and implementing effective link-building strategies. As a result, their website started ranking higher on search engines, driving organic traffic and leads.

But here’s where the magic happened. As their SEO operation continued to grow and generate more profits, Moz reinvested those funds into further improving their SEO efforts. They expanded their team, developed new tools, and created even more valuable content. And guess what? This led to even higher rankings, more organic traffic, and greater brand visibility.

As a result of their profitable SEO operation, Moz became a go-to resource for SEO professionals and businesses worldwide. Their compounding returns from investing in SEO not only boosted their revenue but also solidified their position as industry leaders.

So, my friend, aiming for a profitable SEO operation is not just a luxury – it’s a necessity. It provides the financial fuel to scale your SEO efforts, opens doors for further investment, and generates compounding returns that can skyrocket your business’s success. Don’t underestimate the power of profitability in the world of SEO.

If you’re thinking of investing in SEO for your SaaS company, or increasing your SEO budget, check out our framework to guide SaaS SEO budget creation, and how you can create a profitable SEO operation for your company.

If you’re looking for an actionable, personalized guide on how to improve any/all of your SEO KPIs, feel free to request your action plan from our team! We help companies create profitable SEO operations that are designed to provide returns for years, if not decades!