Looking to boost your SaaS company’s online presence and attract more customers? Look no further than our 14-step expert level SaaS SEO checklist – your ultimate guide to dominating the digital landscape.
SEO, or search engine optimization, holds the key to unlocking your brand’s potential and reaching a broader audience. By following these SaaS SEO best practices, you’ll skyrocket your visibility, attract organic traffic, and skyrocket your conversions. From understanding your target audience to conducting thorough keyword research, get ready to optimize your way to success!
How does SEO Create Value for SaaS companies?
Let’s dive into the world of SEO and how it adds immense value for SaaS companies. SEO, or search engine optimization, is a practice that aims to increase a website’s visibility in search engine results pages. By optimizing various aspects of a website, SaaS companies can improve their rankings, attract more traffic, and ultimately generate more leads and conversions.
So, which areas of a SaaS business get value from SEO performance, and why? Let’s break it down:
1. Website Traffic: First and foremost, SEO helps drive organic traffic to a SaaS company’s website. By appearing higher in search engine rankings for relevant keywords, a company can attract more potential customers who are actively searching for solutions in their industry. With more traffic comes more opportunities to convert visitors into paying customers.
2. Brand Visibility: SEO also plays a crucial role in increasing a SaaS company’s brand visibility. When a company consistently appears among the top search results, it creates an impression of authority and reliability in the minds of potential customers. This increased visibility helps to build brand awareness and recognition, leading to better trust and credibility.
3. Lead Generation: SEO is an effective lead generation tool for SaaS companies. By targeting specific keywords related to their product or service, companies can attract highly relevant and engaged visitors to their websites. These visitors are more likely to convert into leads, as they have actively expressed interest in finding a solution to their problem. SEO helps businesses capture these leads and nurture them through their sales funnel.
4. Cost-Effective Marketing: SEO is a cost-effective marketing strategy for SaaS companies. Unlike paid advertising, which requires continuous investment, SEO efforts can provide long-term benefits. Once a SaaS company’s website ranks well for targeted keywords, it can generate ongoing organic traffic without the need for additional ad spend. This makes SEO a highly efficient and sustainable marketing channel.
5. Competitive Advantage: In the competitive SaaS industry, SEO can provide a much-needed competitive advantage. By optimizing their website and content, companies can outrank their competitors in search engine results. This higher visibility enables them to capture the attention of potential customers before their competitors do. In essence, SEO helps SaaS companies stand out in a crowded marketplace and attract more customers.
SEO is a powerful tool for SaaS companies that can add value across various areas of their business. From driving website traffic and increasing brand visibility to generating leads and gaining a competitive edge, SEO is an essential component of a comprehensive marketing strategy for SaaS companies. By investing in SEO, SaaS businesses can enhance their online presence, attract more customers, and achieve long-term success. So, if you’re a SaaS company looking to grow, don’t overlook the power of SEO.
1. Define Your Goals for SEO before Starting on SEO
When it comes to SEO for SaaS companies, it’s crucial to have a well-defined set of goals before embarking on the SEO journey. Without proper planning and execution, a poorly planned SEO operation can have detrimental effects on a SaaS company’s success. Let’s take a look at the pitfalls and how it can hurt a SaaS company using an example of a poorly planned and executed SaaS SEO roadmap and SaaS SEO strategy.
One of the main pitfalls of a poorly planned SEO operation is wasting time and resources on ineffective tactics. Without clear goals, a SaaS company might find itself targeting generic keywords that bring in high traffic but fail to convert into paying customers. For example, imagine a SaaS company offering project management software that decides to focus solely on ranking for the generic keyword “project management.” While this keyword may bring in a significant amount of traffic, it fails to capture the intent of potential customers who are specifically seeking project management software. As a result, the company may experience high bounce rates and low SaaS conversion rates, ultimately hurting its bottom line.
Another pitfall of a poorly planned SEO campaign is not targeting the right audience. Without a clear understanding of who their target audience is, a SaaS company might end up attracting irrelevant traffic that has no interest or need for their product. For instance, if a SaaS company offering accounting software fails to define their target audience correctly, they may inadvertently attract visitors who are looking for personal finance management tools instead. This misalignment can lead to a low engagement rate, minimal conversions, and a waste of valuable resources.
Furthermore, a poorly planned SEO strategy can hinder a SaaS company’s ability to outperform their competitors. Without setting specific goals, defining SEO KPIs, and conducting thorough competitor analysis, a company risks falling behind in the ever-competitive SaaS landscape. For example, imagine a SaaS company that fails to analyze the SEO strategies of its competitors and does not invest in building high-quality backlinks. As a result, their competitors might outrank them in search engine results, capturing a larger share of the market and potentially stealing their customers.
To avoid these pitfalls, it is essential for SaaS companies to define their goals for SEO before diving into the implementation phase. This involves conducting extensive keyword research to identify the most relevant and high-intent keywords for their target audience. It also requires analyzing the SEO strategies of their competitors to discover opportunities for improvement and to gain a competitive edge. By setting clear goals and ensuring alignment with the target audience, a SaaS company can avoid wasting resources, attract qualified traffic, and ultimately drive conversions and business growth.
2. Do Proper SaaS SEO Keyword Research
When it comes to improving a SaaS company’s SEO implementation, sound keyword research is an absolute game-changer. By identifying the right keywords for your business, you can attract the right audience, increase organic traffic, and ultimately drive more conversions. On the flip side, neglecting keyword research can lead to missed opportunities, irrelevant traffic, and a poor SEO strategy.
So, what does good SaaS keyword researchs look like? Let’s take an example of a project management software provider. A good starting point would be to brainstorm a list of relevant keywords related to their industry, such as “project management software,” “task management tools,” or “team collaboration solutions.” These are primary keywords that have high search volume and are directly related to the SaaS company’s offerings.
But it doesn’t stop there. To truly excel at keyword research, you need to dig deeper and uncover long-tail keywords and latent semantic keywords that can enhance your SaaS SEO strategy. In our case, let’s say we discover long-tail keywords like “best project management software for remote teams” or “top project management tools for agile methodologies.” These more specific keywords not only attract targeted traffic but also show the company’s expertise in serving niche audiences.
Additionally, incorporating latent semantic keywords associated with the main keyword “SaaS SEO checklist” gives search engines a clearer understanding of what your content is about. For instance, including terms like “SaaS optimization tips,” “SEO best practices for software companies,” or “effective strategies for SaaS SEO” helps create a comprehensive keyword strategy.
On the other hand, bad keyword research for a SaaS company can have detrimental effects. Imagine if our project management software provider focused solely on generic keywords like “software” or “project management.” While these keywords may have high search volume, they are too broad and attract a lot of irrelevant traffic. This results in wasted resources and low conversion rates as the audience may not be actively searching for their specific product.
The importance of sound keyword research for a SaaS company’s SEO implementation cannot be overstated. It is the foundation upon which successful SEO strategies are built. By identifying the right keywords, incorporating long-tail and latent semantic keywords, and considering search intent, a SaaS company can attract high-quality traffic, increase their visibility, and ultimately boost conversions. So, don’t overlook the power of keyword research in your SaaS SEO checklist!
3. Create Full-Funnel SEO Content
When it comes to creating SEO content for a SaaS company, it’s essential to consider the full funnel. A full-funnel SEO strategy adds value and is necessary for the long-term success of a SaaS company. Let me explain why.
Firstly, a full-funnel SEO strategy allows a SaaS company to attract potential customers at every stage of their buying journey, especially the case for B2B SaaS SEO and enterprise SaaS SEO campaigns.. Research shows that 71% of B2B researchers begin their research with a generic search, and 90% of B2B decision-makers never respond to cold outreach. By creating content that addresses the needs of potential customers at different stages, a SaaS company can capture attention, build trust, and guide prospects through the sales funnel.
For example, at the top of the funnel, a SaaS company can create blog posts or videos that target informational keywords related to their industry or pain points their potential customers may have. By providing valuable and educational content, they can establish themselves as thought leaders and attract a wider audience.
Moving further down the funnel, mid-funnel content could focus on comparison or review keywords, as prospects start evaluating different solutions. A SaaS company can create comparison charts, case studies, or expert reviews to help potential customers make informed decisions.
Finally, at the bottom of the funnel, a SaaS company can create content that addresses specific product features, pricing, or offers. This content can help push potential customers towards making a purchase and becoming loyal customers.
Secondly, a full-funnel SEO strategy leads to higher conversion rates and customer retention. According to HubSpot, companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. By providing valuable content throughout the customer journey, a SaaS company can build trust, establish credibility, and increase the likelihood of conversion.
Furthermore, a full-funnel SEO strategy helps with customer retention. Research shows that it costs five times more to acquire a new customer than to retain an existing one. By continuing to provide valuable content post-sale, a SaaS company can nurture customer relationships, reduce churn, and encourage upsells and cross-sells.
Lastly, a full-funnel SEO strategy contributes to long-term organic growth. By targeting a wide range of keywords and topics, a SaaS company can increase its online visibility and capture a larger share of organic search traffic. This can lead to sustainable and scalable growth over time.
4. Address Search Intent Properly
When it comes to creating content for a SaaS company, addressing search intent should be at the top of your checklist. Why is it important? Well, imagine this scenario: you spend hours crafting a blog post about the top features of your SaaS product, only to find that it’s not ranking well in search results. Why? Because you didn’t take into account what people actually want to know when they search for that topic.
Not accounting for search intent can be a major pitfall for SaaS companies. If your content doesn’t align with what users are looking for, it won’t generate organic traffic, which means potential customers won’t find your website. And let’s face it, if people can’t find you, they can’t become paying customers.
So why is this often overlooked by SaaS companies and marketers? Well, for one, there’s often a rush to create content that focuses solely on promoting the features and benefits of their product. While it’s important to highlight these aspects, it’s equally important to understand what users are searching for and address their needs.
Another reason is the misconception that keyword stuffing is the way to go. Many SaaS companies and marketers believe that if they include their target keywords as many times as possible in their content, it will rank high in search results. However, this approach not only creates a poor user experience but also goes against search engine guidelines. Search engines like Google are getting smarter at interpreting search intent, so keyword stuffing won’t cut it anymore.
To avoid these pitfalls, SaaS companies need to focus on creating content that truly answers the questions and needs of their target audience. This means conducting thorough keyword research to identify the specific search queries related to their product or industry. By doing so, companies can gain insights into what users are looking for and tailor their content accordingly.
In addition to keyword research, it’s important to study the search engine results pages (SERPs) for your target keywords. Look at the top-ranking pages and analyze their content to understand what type of information users are expecting to find. This will help you create content that not only addresses search intent but also stands a better chance of ranking higher in search results.
5. Create High-Quality Content that Machines & Humans Will Love
Creating excellent, in-depth content is not just about impressing Google’s algorithms or ranking higher on search engine results pages (SERPs), but also about delivering value to human readers. When SaaS companies invest time and effort in producing high-quality content, they can reap several benefits.
Firstly, let’s talk about the value it brings to Google and human readers. Google’s main goal is to provide its users with the best and most relevant content for their search queries. This means that when you create excellent, in-depth content that satisfies the needs of your target audience, you are more likely to rank higher on SERPs. Google’s algorithms are designed to identify and reward quality content, considering factors like relevance, comprehensiveness, and user engagement.
By creating in-depth content, you demonstrate your expertise and authority in your industry. This builds trust with your human readers, as they perceive you as a reliable source of information. When your content is well-researched, insightful, and comprehensive, readers are more likely to stay on your page longer, engage with your content, and share it with others. These signals of user satisfaction and engagement also play a role in Google’s ranking algorithms.
Now, let’s consider the value of creating excellent, in-depth content for SaaS companies. Publishing high-quality content can help SaaS companies build brand awareness and establish themselves as thought leaders in their industry. When you consistently deliver valuable content that solves your target audience’s problems, you become the go-to resource, gaining visibility and attracting a larger audience.
In addition, creating in-depth content allows SaaS companies to showcase the unique features and benefits of their products or services. By providing detailed guides, case studies, and tutorials, you can demonstrate how your SaaS solution can effectively address your audience’s pain points. This can stimulate interest, generate leads, and ultimately drive conversions for your business.
Furthermore, high-quality content is an essential component of an effective SEO strategy for SaaS companies. When you create in-depth content, you have the opportunity to naturally incorporate relevant keywords, optimize meta tags, and build internal and external links. These SEO elements can improve your website’s visibility on search engines, driving organic traffic and increasing your chances of reaching potential customers. Some companies even turn to a SaaS SEO agency, SaaS SEO copywriters, and SaaS SEO consultants to create engaging content that aligns with search engine requirements & human wants.
6. Complete Coverage for Each SEO Topic
In the highly competitive world of SEO, simply producing one piece of content on a given topic isn’t going to cut it anymore. To truly make a mark in the digital landscape, SaaS companies need to create multiple pieces of SEO content that revolve around a central topic. This not only helps them build hub-spoke SEO clusters but also has a significant impact on their overall SEO performance.
So, what exactly is a hub-spoke SEO cluster and why is it essential for SaaS companies? Well, think of a hub-spoke SEO cluster as the nucleus of your content strategy. It consists of a pillar content piece (the hub) surrounded by several related subtopics (the spokes). The hub acts as a comprehensive guide, covering a broad topic in detail, while the spokes delve into specific aspects and related keywords.
Credit to Hubspot
Creating multiple pieces of SEO content around a given topic allows SaaS companies to rank higher in search engine results and establish themselves as authoritative sources within their industry. By interlinking the hub and spoke articles, they not only make it easier for search engines to crawl and index their content but also provide a seamless user experience by guiding visitors from one related piece of content to another.
Furthermore, building hub-spoke SEO clusters helps SaaS companies target a wider range of long-tail keywords. Long-tail keywords are longer, more specific phrases that have lower search volumes but higher conversion rates. By creating multiple pieces of content targeting different long-tail keywords, SaaS companies can attract highly relevant and qualified traffic to their website. This not only increases the chances of converting visitors into customers but also helps expand their online reach.
But how does this impact SEO performance? Well, by creating multiple pieces of content around a given topic, SaaS companies increase their chances of ranking for a variety of related keywords. This means more opportunities to appear in search engine results and attract organic traffic. Additionally, the interlinking of the hub and spoke articles boosts the overall authority and relevance of the content, signaling to search engines that the SaaS company is a trusted source of information.
When it comes to SEO content for a SaaS company, it’s not enough to simply regurgitate generic information. To stand out in a crowded online landscape and improve SEO performance, it’s crucial for SaaS companies to offer a unique perspective or share their own experiences. In fact, experience is the newest parameter to search rater guidelines (check out our guide on EAT SEO for SaaS to learn more about the value of sharing your experience from a technical perspective):
One of the main reasons why it’s important to provide a unique perspective in SEO content is to capture the attention of readers. Today, internet users are bombarded with an overwhelming amount of information, and most of it sounds the same. By offering a fresh take or sharing personal experiences, a SaaS company can engage readers, pique their curiosity, and ultimately keep them coming back for more.
Moreover, a unique perspective helps a SaaS company to establish itself as a thought leader in its industry. When readers consistently find valuable and insightful content from a particular source, they begin to see that source as a trustworthy authority. This can lead to increased brand recognition, credibility, and ultimately, customer loyalty.
In terms of SEO performance, a unique perspective in content helps a SaaS company differentiate itself from competitors. By offering something that others are not, a company can rank higher in search engine results and attract more organic traffic. This is because search engines value fresh, original content that provides unique value to users. When a SaaS company consistently offers a unique perspective, search engines are more likely to see its content as valuable and relevant, resulting in higher rankings and increased visibility.
In addition, a unique perspective can also lead to more backlinks and social shares, both of which are crucial for SEO. When readers find a SaaS company’s content to be insightful, original, or thought-provoking, they are more likely to share it with others or link to it on their own websites. These backlinks and social shares serve as signals to search engines that the company’s content is valuable and worth ranking higher.
8. Proper On-Page SEO Optimization
One of the key aspects of on-page SEO for a SaaS company is the use of target keywords in titles and headings. By including relevant keywords in these elements, you can signal to search engines what your content is about, helping them understand and rank your page accordingly.
According to Moz, search engines typically consider the title tag as one of the most important on-page SEO elements. Including a target keyword in your title can significantly improve your page’s visibility and click-through rates. For example, if your SaaS company provides project management software, including a keyword like “best project management software” in your title can help your page rank higher when someone searches for that specific term.
Another crucial element in on-page SEO for SaaSo companies is writing intriguing meta descriptions. Meta descriptions are short snippets that appear below the page title in search engine results pages (SERPs). By writing a compelling meta description that includes relevant keywords, you can entice users to click on your website instead of your competitors. For example, if your SaaS company offers customer relationship management (CRM) software, a meta description like “Supercharge your sales with our innovative CRM software. Try it now for free!” can grab the attention of potential customers searching for CRM solutions.
Using images in your SEO content is another effective strategy for improving on-page SEO for a SaaS company. While search engines can’t “see” images, they can understand and analyze the text associated with those images. By optimizing image alt tags with relevant keywords, you can provide additional context to search engines and increase the chances of your website appearing in image search results. Additionally, including images in your content can enhance the user experience, making your page more engaging and shareable.
Finally, having SEO-friendly URLs is essential for on-page SEO. Search engines consider URLs as a ranking factor, so it’s important to structure them in a way that reflects the content of your page and includes relevant keywords. For example, if your SaaS company offers email marketing software, a URL like “yourcompany.com/email-marketing-software” can indicate to search engines that your page is specifically about email marketing software, increasing its chances of ranking well for related searches.
9. Leverage Internal Links
Internal linking refers to the practice of linking one page on your website to another page on the same website. This seemingly simple act has numerous benefits for your SEO content and can be a game-changer for your SaaS company’s online visibility.
First and foremost, internal linking helps search engines understand the structure and hierarchy of your website. By linking relevant pages together, you are essentially creating a roadmap for search engine crawlers to navigate and index your site more effectively. This increased visibility can lead to higher rankings in search engine results pages (SERPs) and ultimately more organic traffic to your website.
But it’s not just about search engine optimization; internal linking also improves the user experience on your website. When you strategically place internal links within your content, you are providing your readers with additional resources and information that can enhance their understanding of the topic at hand. This can lead to increased time spent on your website, lower bounce rates, and ultimately more qualified leads for your SaaS company.
Furthermore, internal linking helps to distribute link equity throughout your website. Link equity, also known as link juice, is the value and authority passed from one page to another through hyperlinks. By linking internally, you are spreading this link equity across various pages on your site, which can help to boost the overall authority of your domain and improve the rankings of your individual pages.
But how can you effectively implement internal linking for your SaaS company’s SEO content? Start by conducting a thorough audit of your current internal linking structure. Identify pages that are relevant to one another and create links between them using relevant anchor text. It’s important to strike a balance between overdoing it with internal links and providing just enough to enhance the user experience and improve SEO.
10. Spread the Love. Link to Other Sites
Did you know that linking to authoritative websites in your SEO content can significantly increase the trust and authority of your page? Well, it’s true!
When you link to relevant and respected websites, you are essentially creating a connection between your content and those trusted sources. This connection can help search engines like Google understand the context and relevance of your content, which in turn can boost your rankings in search results.
Think about it – when you link to reputable websites that are well-known for their expertise in your industry, you are indicating to both search engines and your readers that you value and acknowledge the authority of those sources. This can lend credibility to your own content and position your SaaS company as a trusted source of information.
Moreover, linking to authoritative websites can also enhance the user experience on your page. By providing additional resources and references, you are enriching your content and giving readers the opportunity to explore more in-depth information. This not only demonstrates your commitment to delivering valuable content but also encourages users to spend more time on your page, which can ultimately improve your website’s engagement metrics and SEO performance.
But how do you ensure that your outbound links are effective in increasing trust and authority? Here are a few key considerations:
1. Relevance: Make sure the websites you link to are directly relevant to your content and industry. This will help search engines and readers understand the context and purpose of your links.
2. Quality: Choose authoritative websites that have a strong reputation and are well-respected in your industry. This will further enhance the trust and credibility associated with your content.
3. Diversity: Aim for a mix of different types of authoritative websites, such as industry publications, reputable blogs, and expert forums. This showcases a well-rounded approach to research and information gathering.
4. Anchor text: Use descriptive and relevant anchor text when linking to external websites. This helps search engines understand the context of the link and reinforces its relevance to your content.
Remember, linking to authoritative websites is just one piece of the larger SEO puzzle. But when done strategically and in alignment with a comprehensive SEO strategy, it can significantly increase the trust and authority of your SaaS company’s website. So, don’t overlook the power of outbound links in your SEO content – it’s an investment that can yield great results for your online presence.
Many people overlook the importance of sharing your SEO content on other digital channels such as social media and email newsletters.
One of the main reasons why sharing SEO content on socials, email newsletters, and other digital channels is important is because it helps to amplify your reach. These channels act as additional distribution platforms, allowing you to reach a wider audience beyond those who directly visit your website. By sharing your content on social media, for example, you are leveraging the power of social networks to extend the visibility and reach of your SEO content. This not only increases the chances of driving more traffic to your website but also helps to build brand awareness and engagement with your target audience.
But it’s not just about increasing your reach and engagement; sharing SEO content on various digital channels also has a direct impact on your search engine rankings. Google rewards content that receives views and engagement from other digital channels, considering it as a signal that the content may be valuable and worthy of ranking in search engine result pages (SERPs).
When your SEO content gets views, likes, shares, and comments on social media, Google takes notice. These social signals indicate that your content is popular and resonating with your audience, which can positively influence your search engine rankings. Additionally, when your SEO content is shared in email newsletters, it has the potential to reach a highly targeted and engaged audience who are more likely to interact with and share your content further. This amplification effect can result in even more views and engagement, further signaling to Google that your SEO content is valuable and should be ranked higher in SERPs.
In order to maximize the impact of sharing your SEO content on other digital channels, it’s important to optimize your content for each specific platform. Tailor your content to fit the format and tone of each channel, and include clear calls to action to encourage your audience to click through to your website. Additionally, be sure to track the performance of your shared content using analytics tools to measure its success and make data-driven improvements for future campaigns. Check out our guide on SaaS SEO tools to see how Google Analytics can help you measure success, and tie in your SEO efforts for a more holistic picture.
Building backlinks is a crucial aspect of search engine optimization (SEO) for any SaaS company. Backlinks are essentially incoming links from external websites to your own. They play a significant role in improving search traffic and will only continue to become more important in the years to come.
First and foremost, backlinks have a direct impact on search rankings. Search engines like Google consider backlinks as a vote of confidence for your website’s credibility and authority. In essence, the more high-quality backlinks you have, the higher your website is likely to rank in search engine results pages (SERPs). This is because search engines view backlinks as a signal that other websites trust and endorse your content.
Moreover, backlinks can help increase the visibility and exposure of your SaaS company’s website. When reputable and relevant websites link to your content, it can drive referral traffic to your website. This means that users who come across these backlinks on other websites might click on them and visit your website, potentially becoming new customers or clients. By actively building backlinks, you can tap into new audiences and expand your reach beyond your existing customer base.
Additionally, building backlinks can also enhance your SaaS company’s brand authority and reputation. When reputable websites link to your content, it adds credibility and trustworthiness to your brand. Users are more likely to trust and engage with content that has been endorsed or referenced by other trustworthy sources. This can help establish your SaaS company as a thought leader or expert in your industry, which can further boost brand awareness and attract new customers.
13. Improve the Speed & UX of Your Web Pages
When it comes to the success of a SaaS company, having fast and easy-to-view web pages is not just a nice-to-have feature, but an absolute necessity. In today’s digital age, where attention spans are shrinking and competition is fierce, a slow and cumbersome website can be a death sentence for a SaaS business. Technical SEO for SaaS is an oft-overlooked area, and one of the key SaaS SEO mistakes, so don’t be like your competitors on this one!
One of the main reasons why speed and user experience are crucial for SEO is that Google takes into consideration the loading time of a website when determining its search engine rankings. Google values websites that provide a positive user experience, and a slow-loading website simply does not meet this requirement. According to Moz, a well-known authority in the SEO industry, page speed is a confirmed ranking factor, meaning slow-loading websites are less likely to rank well in search engine results, ultimately resulting in lower visibility and less organic traffic.
But what exactly does a SaaS company stand to lose if its website is slow and difficult to navigate? Well, for starters, a poor user experience can lead to higher bounce rates. If visitors are frustrated with a website that takes forever to load or is confusing to navigate, they are more likely to bounce back to the search results and explore other options. This not only means lost potential customers but also sends negative signals to search engines, further damaging the website’s SEO efforts.
Moreover, a slow website can hinder lead-generation efforts. According to a study conducted by Akamai, a one-second delay in website load time can result in a 7% reduction in conversions. In the highly competitive SaaS market, where every lead counts, losing out on potential customers due to a sluggish website is simply not an option.
Additionally, in today’s mobile-first world, having a website that is not optimized for mobile devices can be disastrous for a SaaS company’s SEO and overall success. With mobile usage surpassing desktop usage, Google has shifted its focus to mobile-first indexing. This means that Google primarily crawls and indexes the mobile version of a website and uses it to determine its search rankings. If a website is not mobile-friendly, it can expect to be penalized in search engine rankings, resulting in reduced visibility and organic traffic.
14. Include CTAs in Your SEO Content
Including a Call to Action (CTA) in SEO content is crucial for SaaS companies looking to generate profitable search traffic. A well-crafted CTA can guide users towards taking the desired action, such as signing up for a free trial or subscribing to a newsletter. By strategically placing CTAs throughout their content, SaaS companies can effectively convert organic traffic into valuable leads and ultimately drive revenue.
One way CTAs can be incorporated into SEO content is through the use of high-converting landing pages. A landing page optimized with relevant keywords and a compelling CTA can attract targeted traffic from search engines and persuade visitors to take the desired action. For instance, a SaaS company offering project management software could create a landing page targeting the keyword “best project management tool”. The page could highlight the software’s unique features, provide social proof, and include a prominent CTA to encourage visitors to start a free trial or schedule a demo.
Another effective way to include CTAs in SEO content is by leveraging blog posts. By creating informative and valuable blog posts that address pain points or provide solutions for their target audience, SaaS companies can attract organic traffic and establish themselves as thought leaders in their industry. Within these blog posts, strategic placement of CTAs can encourage readers to take the next step, such as downloading a whitepaper, subscribing to a newsletter, or exploring the company’s product offerings further.
For example, a SaaS company specializing in email marketing software may create a blog post titled “10 Email Marketing Tips to Boost Your Open Rates”. Throughout the blog post, the company can strategically place CTAs promoting their email marketing software, inviting readers to try it out for free or offering a discount for signing up. By doing so, the company can convert engaged readers into potential customers and generate profitable search traffic.
If you’re thinking of investing in SEO for your SaaS company, or increasing your SEO budget, check out our framework to guide SaaS SEO budget creation, and how you can create a profitable SEO operation for your company.
If you’re looking for actionable, personalized guidance on how to improve your SaaS SEO, feel free to request your action plan from our team! We help companies create profitable SEO operations that are designed to provide returns for years if not decades!