Ultimate Guide to SaaS Keyword Research & 5 SaaS SEO Success Stories

Are you ready to unlock the secrets of skyrocketing your website’s search engine rankings and attracting a flood of organic traffic? Brace yourself, because I’m about to drop some knowledge bombs that will change the way you approach keyword research forever. We all know that it’s the foundation of any successful SEO strategy, but did you know that it’s both strategic and tactical? That’s right, it’s a double whammy of power that can take your business to new heights.

SaaS Keyword research is particularly crucial as it enables SaaS companies (see our guide on SaaS SEO) to target specific user intent, understand customer pain points, and optimize their website and content to drive qualified leads and conversions in a highly competitive market.

But here’s the catch: effective keyword research is not for the faint of heart. It’s a journey that requires time, dedication, and a whole lot of data crunching. From analyzing various data points to exploring the best tools out there, it’s a meticulous process that ensures you’re targeting the right keywords for your business. And that’s just the tip of the iceberg. There’s so much more to discover, from understanding the customer journey to leveraging the synergy between Google Ad campaigns and SEO keyword research.

So, if you’re ready to take your SEO game to the next level and unleash the full potential of your website, dive into the full article below. Trust me, it’s a game-changer that will revolutionize the way you approach keyword research. Get ready to dominate the search rankings and drive waves of targeted traffic to your website like never before. The secrets await, my friend. Let’s make it happen!

What is keyword research?

Keyword research is a crucial step in the world of SEO. It involves identifying the words and phrases that are most commonly used by people when they search for information on search engines like Google.

Keyword research allows you to understand the language your target audience is using and helps you uncover the topics and terms you should be focusing on in your content. By strategically incorporating these keywords into your website, blog posts, and other online materials, you increase the chances of your content being discovered by those who are actively searching for it.

Why is keyword research so important?

Search engines like Google use complex algorithms to determine the relevance and quality of a website or piece of content. Google publicly shares that it uses E-A-T search guidelines to judge your content, so check out our post on EAT SEO for SaaS to create quality content for your niche. If you are targeting larger clients, check out our guide on enterprise SaaS SEO to see how bigger companies tackle E-A-T search guidelines while playing in larger, broader markets.

By optimizing your content with relevant keywords, you ensure that search engines recognize its value and display it prominently in search results, increasing visibility and driving more organic traffic to your site.

In addition to improving your search engine rankings, keyword research also provides insights into user intent and behavior. By understanding what your target audience is searching for, you can gain a deeper understanding of their needs, preferences, and pain points. This knowledge allows you to create content that effectively addresses their concerns and provides them with valuable information.

So, what stage of the SEO process does keyword research belong to? Let’s learn more below.

What stage of the SEO process does Keyword Research belong to?

When it comes to optimizing a website for search engines, keyword research sets the foundation for success. By identifying the right keywords, businesses can tailor their content and optimize their website to rank higher in search engine results pages (SERPs). The goal is to attract users who are actively searching for products, services, or information related to their business.

Keyword research is not a guessing game. It requires careful analysis and data-driven decision-making. It involves understanding the target audience, their search intent, and the specific phrases they use when searching online. By identifying relevant keywords, businesses can optimize their website to align with the needs and interests of their target audience.

The process of keyword research involves using various tools and techniques to identify high-value keywords with a good search volume and low competition. These include keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer. These tools provide valuable insights into the search volume, competition level, and potential traffic of different keywords. Additionally, they can also help identify related keywords, long-tail keywords, and trending topics that can be valuable for SEO. Check out our guide on SaaS SEO tools to get a more in-depth coverage of the various SEO tools you can use.

But is keyword research more strategic or tactical? Let’s dive into this topic in the next section.

Is keyword research more strategic, or tactical?

While some may argue that it falls under the tactical category, I believe it is a blend of both strategic and tactical elements. Let me explain why.

Keyword research is strategic in the sense that it lays the foundation for your entire SaaS SEO roadmap and SaaS SEO strategy. It involves identifying the keywords that your target audience is using to search for products or services similar to yours. By understanding the language they use, you can tailor your content to match their search intent and improve your chances of ranking higher in search engine results. This strategic approach helps you align your website’s content with the needs and preferences of your target audience. An important consideration in the strategy component is your target market. There are nuances for SEO for B2B and B2C markets, check out our guides on B2B SaaS SEO, and B2C SaaS SEO to learn more.

On the other hand, keyword research is also tactical because it requires you to dig deep into the data and analyze various factors. This includes understanding the search volume, competition level, and potential click-through rates associated with different keywords. By conducting thorough research, you can uncover valuable insights that can inform your content creation and optimization strategies. This tactical aspect of keyword research ensures that you are targeting the right keywords and maximizing your SEO efforts.

How long does the SEO Keyword Research take?

How long does keyword research take? Well, there’s no definitive answer as it can vary depending on various factors such as the complexity of the industry, the number of keywords you want to target, and the resources at your disposal.

According to Backlinko, a reputable source in the SEO field, conducting thorough keyword research can take anywhere from a few hours to a few days. The process involves analyzing search volumes, competition levels, and user intent to identify the most relevant and valuable keywords for your business. This involves using keyword research tools, analyzing competitor websites, and understanding your target audience.

So, why does keyword research take so long? Well, it’s primarily because of the need for accuracy and comprehensiveness. We want to ensure that we don’t miss out on any potential opportunities and that we have a solid foundation to build our SEO strategy on. Rushing through the keyword research phase could result in targeting the wrong keywords or missing out on valuable ones that could drive relevant traffic to our website.

Now, let’s discuss the importance of a company using its own products or services to do keyword research.

Keyword Research for Your Target Market

When it comes to keyword research, nothing beats using your own products or services to gain valuable insights. Why? Because your company is the best expert on what you offer and what your customers are looking for. By putting yourself in your customers’ shoes and using your own products or services, you can uncover the exact words and phrases they would use to search for your offerings. This will give you a competitive advantage and help you optimize your website and content to match their search intent.

Using your own products or services for keyword research allows you to understand how customers perceive your offerings. It helps you identify the unique selling points, features, and benefits that resonate with your target audience. By experiencing your products or services firsthand, you can identify the pain points they solve and the desired outcomes they deliver. This knowledge is invaluable when it comes to crafting targeted keywords that align with customer needs and desires.

Furthermore, using your own products or services for keyword research enables you to discover new keyword opportunities. You might come across specific terms or phrases that you hadn’t considered before, but that your customers frequently use. These hidden gems can help you expand your keyword strategy and capture additional organic search traffic.

A study by Moz found that companies who use their own products or services for keyword research have a higher chance of ranking well in search engine results. By incorporating the language and terminology used by your target audience, you can create content that resonates with them and improves your chances of being found by search engines.

Now that we understand the importance of using your own products or services for keyword research, let’s explore how a company can use its offerings to brainstorm keyword topics.

Doing Keyword Research around your Products & Services

Brainstorming keyword topics can be a daunting task, but using your own products or services as a starting point can make it much easier. Here are a few strategies to consider:

1. Analyze your product features and benefits: Start by listing the features and benefits of your products or services. Think about the problems they solve and the outcomes they deliver. Each feature or benefit can serve as a potential keyword or keyword topic. For example, if you have a SaaS project management tool, keywords like “collaborative project management software” or “task allocation tool” could be relevant.

2. Consider customer questions and pain points: Think about the questions your customers frequently ask or the pain points they experience. These can provide valuable insights into the keywords they might use when searching for a solution. For instance, if you offer customer support software, keywords like “how to improve customer service” or “reducing customer complaints” could be relevant.

3. Look at competitor keywords: Analyze the keywords your competitors are targeting and see if there are any gaps or opportunities that you can leverage. By understanding the keywords they are ranking for, you can identify potential keyword topics that you may have overlooked.

4. Conduct customer surveys or interviews: Reach out to your existing customers and ask them about the words or phrases they would use to search for your products or services. Their input can provide valuable insights into the language they use and the specific keywords they would use.

By using your own products or services as a starting point, you can brainstorm keyword topics that are directly relevant to your target audience. This approach ensures that your keyword research is customer-centric and aligns with their needs and preferences.

Now that we’ve covered the importance of using your own products or services for keyword research and how to brainstorm keyword topics, let’s dive into understanding the four types of keywords.

What are the 4 Types of Keywords

It’s important to understand the different types of keywords and what searchers are trying to accomplish with each one. In this section, we’ll dive into four types of keywords: commercial, transactional, informational, and navigational.

1. Commercial Keywords:
Commercial keywords are often used by searchers who are looking to make a purchase or find a specific product or service. These keywords are focused on finding the best solution for a particular need. For a SaaS company, commercial keywords could include phrases like “best project management software” or “top CRM software for small businesses.” The searcher’s goal here is to compare options and find the right solution that meets their specific requirements.

2. Transactional Keywords:
Transactional keywords are used by searchers who are ready to take action and make a purchase. These keywords often include phrases like “buy,” “discount,” or “coupon.” For a SaaS company, transactional keywords could be “get 50% off annual subscription” or “purchase marketing automation software.” The searcher’s intention is clear – they want to make a transaction and become a customer.

3. Informational Keywords:
Informational keywords are used by searchers who are seeking information or answers to specific questions. These keywords often start with “how to,” “what is,” or “tips for.” For a SaaS company, informational keywords could be “how to improve email deliverability” or “tips for effective project management.” The searcher’s goal here is to gain knowledge or find a solution to a problem they’re facing.

4. Navigational Keywords:
Navigational keywords are used by searchers who are looking for a specific website or brand. These keywords often include the company or brand name, such as “Facebook login” or “HubSpot pricing.” For a SaaS company, navigational keywords could be “Slack pricing” or “Salesforce login.” The searcher already knows which website they want to visit and is using the keyword to navigate directly to it.

Now that we’ve covered the different types of keywords, let’s talk about how a company can use its customer journey as part of its keyword research.

How to Craft Keywords Around Your Customer Journey

The customer journey is a crucial aspect of a company’s marketing strategy, and it can also play a significant role in keyword research. By understanding the different stages of the customer journey, a company can identify the types of keywords that are most relevant and effective for its target audience.

Top of the Funnel

At the top of the customer journey funnel, potential customers may be unaware of the company or its products. They are in the research phase, seeking information and solutions to their problems. Keywords at this stage often consist of general terms or questions that reflect these initial inquiries.

For example, if a SaaS company develops project management software, top-of-funnel keywords might include “best project management tools,” “how to streamline project workflow,” or “project management software benefits.” These keywords are broad and informational, designed to attract and engage a wide audience interested in learning more.

Middle of the Funnel

Moving down the funnel, customers have progressed past the initial research phase and are actively considering different options. Middle-of-funnel keywords tend to be more specific and indicate a higher level of intent to purchase or take action.

Continuing with the project management software example, middle-of-funnel keywords might include “project management software comparison,” “cloud-based project management tools,” or “project management software pricing.” These keywords reflect the customer’s desire to evaluate different options and make an informed decision.

Bottom of the Funnel

Finally, at the bottom of the funnel, customers are ready to make a purchase or take the desired action. Bottom-of-funnel keywords are highly specific and often include terms related to product features, pricing, or customer testimonials (1).

For our SaaS company, bottom-of-funnel keywords could be “best project management software for teams,” “affordable project management tools,” or “project management software reviews.” These keywords target customers who are ready to convert, and they help ensure that the company’s website appears in relevant search results when customers are ready to make a decision.

Understanding the different types of keywords that align with each stage of the customer journey is crucial for a company’s keyword research strategy. By tailoring their SEO efforts to target keywords at each stage, companies can attract and engage potential customers effectively.

Next, let’s explore how a company can use its Google Ad campaigns to inform SEO keyword research.

How to Use Your Google Ad Campaigns for Keyword Research

One of the main benefits of using Google Ads for keyword research is that it provides real-time data on the performance of different keywords. Companies can see which keywords are driving the most clicks, conversions, and revenue, allowing them to identify high-performing keywords that can be incorporated into their SEO strategy. This data can also help companies understand the intent behind certain keywords. For example, if a company notices that a certain keyword is driving a high number of conversions in their Google Ads campaign, they can infer that users searching for that keyword have a higher intent to purchase.

Difficulty of Ranking for Bottom of Funnel Keywords

However, it’s important to note that ranking for bottom-of-funnel keywords can be more challenging than ranking for top-of-funnel keywords. Bottom-of-funnel keywords are often more specific and have a higher commercial intent, which means that there is likely to be more competition for these keywords. Companies may need to invest more time, effort, and resources into their SEO strategy in order to rank for these keywords.

Should you do SEO and PPC for the same keywords?

Companies should consider doing SEO for the keywords they are bidding for in their Google Ads campaigns. While bidding on these keywords may result in immediate visibility and traffic, SEO can provide long-term benefits by improving organic search rankings and driving consistent traffic to the website. By optimizing their website for these keywords, companies can increase their chances of ranking organically and reduce their reliance on paid advertising.

Doing SEO for your Google Ad keywords won’t negatively impact your Google Ad performance, in fact it may even improve it. The reason being is that Google will start to attribute topical authority to your website once your articles start to rank organically. This may potentially reduce your cost per clicks (CPCs) since Google uses keyword relevance as a component to its bidding algorithm.

Now, moving on to the next topic: Should a company do an audit of its competitors’ keywords as a part of its keyword research process?

Should a Company use its Competitors’ Keyword Performance in the Keyword Research Process?

Absolutely! Conducting an audit of your competitors’ keywords can provide valuable insights and give you a competitive edge in the online space. It allows you to identify the keywords your competitors are targeting, understand their strategies, and discover any opportunities they may have missed.

By analyzing your competitors’ keywords, you can gain a deeper understanding of the search landscape in your industry and identify gaps in your own keyword strategy. This information can help you refine and optimize your website content, improve your organic search rankings, and ultimately drive more targeted traffic to your site.

According to Moz, analyzing your competitors’ keywords is an essential part of the keyword research process. It allows you to identify high-performing keywords that are driving traffic to your competitors’ sites and assess their relevance and potential for your own business.

Additionally, competitor keyword research can provide you with valuable insights into your competitors’ content strategies. By understanding the keywords they are targeting, you can gain insights into the topics they are covering and the type of content that resonates with your target audience. This information can help you create more engaging and relevant content that addresses the needs and interests of your target audience.

Competitor keyword research should not be used as a means to copy your competitors’ strategies blindly. Instead, it should guide you in identifying new keyword opportunities, understanding the competitive landscape, and informing your own keyword strategy. By combining this information with other factors like relevance and intent, you can select the best SEO keywords for your business.

The 2 Golden Parameters for Keyword Research

When it comes to SEO keyword selection, many companies make the mistake of focusing solely on search volume or competition, it’s one of the top SaaS SEO mistakes! You can avoid keyword research SEO mistakes, and other mistakes by using our 14-step expert level SaaS SEO checklist. Some companies even work with dedicated SaaS SEO consultants, or SaaS SEO agencies that are well versed in keyword research.

While these are important factors to consider, they should not be the only parameters used in determining the best keywords for your business. Two other crucial parameters that should not be overlooked are relevance and intent.

Relevance refers to how closely a keyword aligns with your business, products, or services. It is essential to choose keywords that accurately represent what you offer, as this will attract the right audience and increase the chances of conversion. For example, if you are a company selling eco-friendly cleaning products, targeting keywords like “sustainable cleaning supplies” or “environmentally friendly cleaners” would be more relevant than generic keywords like “cleaning products” or “household cleaners.”

Intent, on the other hand, relates to the underlying purpose or motivation behind a user’s search query. Understanding the intent behind certain keywords allows you to cater your content and marketing strategies accordingly. For instance, someone searching for “best washing machine brands” is likely in the research phase and may require informative content or comparisons, while someone searching for “buy washing machine online” is in the purchasing phase and may need product listings or discounts. By aligning your keyword selection with user intent, you can create a better user experience and increase your chances of conversion.

By combining relevance and intent as parameters for selecting SEO keywords, companies can ensure that they are targeting the right audience with the right content. This not only improves organic visibility but also increases the likelihood of driving qualified traffic to their websites.

According to a study conducted by Moz, relevance and intent-based keyword targeting can significantly impact rankings and organic traffic. The research found that pages ranking for highly relevant keywords with clear user intent had higher organic click-through rates and better user engagement metrics. This indicates that using relevance and intent as parameters can not only attract the right audience but also improve user satisfaction, leading to better SEO performance.

Now that we understand the importance of relevance and intent in SEO keyword selection, let’s dive into the concept of “tirekicker” keywords and why companies should avoid them.

What are Tirekicker Keywords & Why You Should Avoid Them

Tirekicker keywords refer to search terms that are used by people who are not serious about making a purchase or taking any meaningful action. These keywords are often used by individuals who are simply browsing or gathering information, with no intention of converting into customers.

Now, why should companies avoid targeting tirekicker keywords? The answer is simple: it’s a waste of time and resources. Companies want to attract and convert potential customers, not tirekickers. By focusing on these types of keywords, businesses can end up generating a lot of traffic that doesn’t lead to any meaningful results, such as sales or conversions.

Targeting tirekicker keywords can also negatively impact a company’s conversion rate and overall website performance. If a company’s content is optimized for keywords that attract tirekickers, they may attract a lot of traffic, but the bounce rate will be high, and the time spent on the website will be low. This indicates that the visitors are not finding what they’re looking for and are quickly leaving the site.

To avoid wasting time and resources on tirekicker keywords, companies should focus on identifying and targeting keywords that have higher conversion potential. By conducting thorough keyword research and analysis, businesses can uncover keywords that are more likely to attract potential customers who are ready to take action.

By targeting keywords with higher conversion potential, companies can increase their chances of attracting qualified leads and generating meaningful results. This means more sales, more conversions, and ultimately, a better return on investment.

10 Examples of Tirekicker Keywords

Here are some example tirekicker keywords:

1. Free [product/service] trial
2. Cheap [product/service]
3. Discount codes for [product/service]
4. Alternatives to [product/service]
5. DIY [product/service] guide
6. How to get [product/service] for free
7. Is [product/service] worth it?
8. Free [product/service] download
9. Free [product/service] templates
10. Reviews of [product/service]

Now, let’s move on to the next topic: creating clusters of keywords based on relevance to each other and how this can help rank your content.

How to Create Topic Clusters from Your Keywords

It’s not just about finding individual keywords that are relevant to your business or industry. To truly optimize your content and increase its visibility, you need to create clusters of related keywords that revolve around a central topic. This approach allows you to assemble hub/spokes of content that link to each other and provide valuable information to your audience.

So, how can a company create these clusters of keywords? It starts with conducting thorough keyword research to identify a core topic or theme that forms the foundation of your content. From there, you can use tools like Google Keyword Planner, SEMrush, or Ahrefs to find related keywords that are relevant to your core topic and have a high search volume. These tools provide valuable insights into search trends, competition, and other metrics that can help you identify the most effective keywords to target. On that note, here are 7 SEO KPIs that you can use to gauge your performance.

Once you have a list of related keywords, you can organize them into clusters based on their relevance to each other. For example, if your core topic is “content marketing,” you might have clusters of keywords like “content marketing strategy,” “content marketing tips,” and “content marketing metrics.” By creating content around each cluster and interlinking them, you can establish your website as an authoritative source on the topic and increase its chances of ranking well in search engine results.

Creating keyword clusters and assembling hub/spokes of content is important for several reasons. First, it helps search engines understand the context and relevance of your content, making it more likely to show up in relevant search queries. Second, it allows you to cover all aspects of a topic comprehensively, providing value to your audience and positioning your brand as a thought leader. Finally, interlinking your content within the clusters helps search engines discover and index your pages more efficiently, improving your overall website’s visibility and ranking.

Now, let’s move on to the next topic and explore seven tools that marketers can use for keyword research and how each one adds value and differs from the others.

7 Tools to Help with Keyword Research

Having the right tools in your arsenal can make all the difference. In this section, I’m going to share with you seven tools that every marketer should consider using for keyword research, along with the unique value they provide and how they differ from other offerings.

1. Google Keyword Planner: As one of the most popular keyword research tools, Google Keyword Planner offers marketers valuable insights into search volume and competition for keywords. It allows you to discover new keyword ideas and understand the potential traffic they can generate. The tool also provides data on bid estimates for running paid campaigns, making it a comprehensive resource for both organic and paid search strategies.

2. SEMrush: SEMrush is an all-in-one SEO suite that offers a wide variety of keyword research features. Apart from providing search volume and keyword difficulty data, SEMrush allows you to analyze your competitors’ top-performing keywords and identify content gaps. This tool is particularly useful for understanding your competition and refining your own keyword strategy based on their successes and failures.

3. Ahrefs: Ahrefs is known for its powerful backlink analysis capabilities, but it also offers a comprehensive keyword research tool. With Ahrefs, you can explore keyword ideas, analyze keyword difficulty, and track your organic rankings over time. The tool also provides insights into the content that performs best for specific keywords, enabling you to create more targeted and relevant content. Ahrefs is also a good tool for on-page, off-page, and technical SEO. Check out our guides on specific SaaS SEO topics below

• Off-Page SEO for SaaS
• SaaS Link Building
• Technical SEO for SaaS
• SaaS SEO Copywriting

4. Moz Keyword Explorer: Moz Keyword Explorer helps you discover new keyword opportunities and prioritize them based on factors like search volume, organic CTR, and keyword difficulty. It also provides valuable data on SERP features, allowing you to understand the competition landscape for specific keywords. Additionally, this tool offers suggestions for related keywords, enabling you to uncover hidden opportunities.

5. KeywordTool.io: KeywordTool.io is a popular alternative to Google Keyword Planner, offering a vast database of keyword suggestions for various search engines, including Google, YouTube, Bing, and Amazon. The tool generates keyword ideas based on user queries and offers valuable insights into long-tail keywords that may have lower competition but higher conversion potential.

6. Answer the Public: Answer the Public takes a unique approach to keyword research by visualizing search queries in the form of a mind map. By inputting a keyword, you can explore the questions, prepositions, and comparisons people use when searching for information related to that keyword. This tool helps you understand user intent and create content that directly addresses your target audience’s most pressing questions.

7. Google Trends: Google Trends allows you to analyze the popularity of a keyword over time and explore related queries and topics. This tool is especially useful for identifying trending topics and seasonal keywords that can help you stay ahead of the curve and create content that resonates with your audience at the right time.

Each of these tools adds unique value to the keyword research process and offers different functionalities to suit various needs. Whether you’re looking for keyword suggestions, competitive insights, or trend analysis, these tools have got you covered.

How 5 SaaS Companies used Keyword Research to Grow their Search Traffic

In the SaaS industry, several companies have effectively utilized keyword research to gain a competitive edge and achieve significant growth in search traffic.

One such company is Moz, the popular SEO software provider. Through extensive keyword research, Moz identified high-volume keywords with low competition, allowing them to create targeted content that ranked highly in search engine results pages (SERPs). By focusing on long-tail keywords, they were able to differentiate themselves from their competitors and attract a more specific audience interested in their tools and resources. As a result, Moz experienced a substantial increase in search traffic, with an impressive 20% growth in organic visits over the course of a year.

HubSpot, another SaaS leader in inbound marketing, also leveraged keyword research to their advantage. By identifying the keywords their target audience was using, they created valuable educational content that answered their questions and solved their problems. HubSpot’s content-rich approach helped them rank highly for relevant search terms and establish themselves as industry thought leaders. As a result, their search traffic grew by a remarkable 74% year-over-year.

Campaign Monitor, an email marketing software provider, used keyword research to refine their content strategy and drive more organic traffic. By conducting thorough competitor analysis, they identified gaps in their competitors’ keyword targeting and capitalized on those opportunities. Campaign Monitor’s strategic use of keywords in their blog posts, landing pages, and other content assets helped them rank higher in SERPs, attracting more visitors to their site. Their search traffic increased by an impressive 137% within just six months of implementing their keyword-focused strategy.

Slack, the widely-used team communication tool, also recognized the power of keyword research in their SEO efforts. By identifying keywords related to their target audience’s pain points and challenges, Slack created informative blog posts, guides, and case studies that resonated with their prospects. Through their keyword-optimized content, Slack positioned themselves as a go-to resource for collaboration and productivity, resulting in a 98% increase in search traffic over a year.

Lastly, Canva, the popular graphic design platform, effectively utilized keyword research to drive organic traffic to their website. By analyzing the search terms most frequently used by their target audience, they optimized their website and content to rank highly for those keywords. Canva’s keyword-focused approach helped them attract a larger audience, resulting in a staggering 226% increase in organic search traffic within one year.

Why You Need to do Keyword Research to Generate Profitable Search Traffic

When your SEO efforts are profitable, it means that your website is driving high-quality organic traffic that is more likely to convert into leads or customers. This can result in higher sales, increased brand visibility, and ultimately, greater business success.

Moreover, a profitable SEO effort allows you to allocate your marketing budget more effectively. By focusing on the keywords that have the highest search volume and conversion potential, you can optimize your resources and get the most bang for your buck. This means you can invest in other marketing channels or strategies that complement your SEO efforts, driving even more profitable results. On a side note, check out our guide on saas conversion rate if you’re interested in learning more.

In conclusion, keyword research is integral to creating a profitable SEO effort. It helps you understand your audience, identify new opportunities, and optimize your website for higher search engine rankings. By making your SEO effort profitable, you can drive more organic traffic, increase conversions, and ultimately grow your business. So, don’t underestimate the power of keyword research in your SEO strategy. It’s time to get researching and start reaping the rewards.

If you’re thinking of investing in SEO for your SaaS company, or increasing your SEO budget, check out our framework to guide SaaS SEO budget creation, and how you can create a profitable SEO operation for your company.

If you’re looking for an actionable guide on how to get started on your , feel free to request your action plan from our team! We help companies create profitable SEO operations that are designed to provide returns for years, if not decades!