What is B2B Marketing Automation & 24 B2B Marketing Automation Tools You Will Love

B2B Marketing Automation

B2B marketing automation is a game-changer for businesses. It allows them to streamline and automate marketing tasks, freeing up time and resources to focus on other areas of their strategy. 

What is marketing automation?

Marketing Automation
I suggest that you get your coffee and notebook ready…

What exactly is it? According to the experts at HubSpot, marketing automation was built to “automate monotonous marketing work.” 

In other words, it’s a way to use technology to make marketing more efficient and effective. As it allows you to connect with your customers in a more personal way. This can include tactics like email marketing, social media marketing, and targeted advertising.

So why should businesses care about marketing automation? For one, it allows them to personalize their marketing efforts and tailor their messaging to specific customer segments.

This can be done through customer data and analytics, which can help businesses understand the needs and preferences of their target audience. Businesses that invest in improving their B2B buying journey will often implement a marketing automation tool of some sort, in order to effectively nurture prospects into closed business.

Marketing automation also helps businesses stay organized and on top of their marketing campaigns, by providing them with tools to track and measure their performance in real-time. These tools are also great ways of nurturing prospects that interacted with the company in their top of funnel marketing efforts, in to the later stages of the buyers journey.

Simply put: marketing automation frees marketers from monotonous work, and allows them to work on higher-leverage tasks.

In short, marketing automation is a must-have for businesses looking to improve the efficiency and effectiveness of their marketing efforts. Don’t believe us? Just ask the folks at Adobe, who found that “companies using marketing automation see 53% higher conversion rates from initial response to lead”. Don’t get left in the dust – start using marketing automation today and watch your business soar.

How do you automate B2B marketing?

If you’re in the B2B game, you know that marketing and B2B demand generation can be a real hassle. But fear not! There are tools out there that can help streamline the process and save you time. Check out these tips on automating your B2B marketing strategy:

  • Email marketing: Automate email campaigns to send targeted messages to specific audience segments based on their interests and behaviours. This can help you nurture leads and drive conversions.
  • Lead generation: Use marketing automation tools to identify and target potential leads through forms, landing pages, and other online channels. This can help you attract more qualified leads to your business.
  • Lead nurturing: Use automated drip campaigns to nurture leads through the sales funnel, sending them targeted content and messaging based on their stage in the buyer’s journey. This can help you turn leads into customers more efficiently.
  • Social media: Use marketing automation tools to schedule and publish social media posts, as well as track and analyze the performance of your social media efforts. This can help you save time and maximize the impact of your social media marketing.
  • Marketing analytics: Use marketing automation software to track and measure the effectiveness of your marketing campaigns, and use the insights gained to optimize and improve your marketing efforts over time. This can help you continually improve the ROI of your marketing efforts (src: Google Analytics).

By automating these tasks, you can save time, improve the efficiency of your marketing efforts, and drive better results for your B2B business.

What are examples of B2B marketing automation?

B2B marketing automation is a powerful tool for streamlining and optimizing marketing efforts.

Automated email campaigns can be set up to send targeted messages to specific segments of a B2B company’s audience based on their interests and behaviours. This helps to nurture leads and drive conversions.

Marketing automation tools can be used for lead generation by identifying and targeting potential leads through forms, landing pages, and other online channels. This helps to attract more qualified leads to a business.

Automated drip campaigns can be set up for lead nurturing, sending targeted content and messaging to leads based on their stage in the buyer’s journey. This helps to turn leads into customers more efficiently.

Marketing automation tools can also be used to schedule and publish social media posts, as well as track and analyze the performance of social media marketing efforts. This helps to save time and maximize the impact of social media marketing.

How do you create a marketing automation?

When creating a marketing automation, it is crucial that you follow a successfully tested process to save yourself hours of tedious work figuring it all out on your own.

Lucky for you – we know how to create a marketing automation strategy that streamlines the process of removing tedious work!

  1. First, define your goals. It’s crucial to know exactly what you hope to achieve with your marketing automation strategy. Are you trying to generate more leads, increase conversions, or improve customer retention? Having specific goals in mind will help you tailor your strategy to your needs.
  2. Next, identify your target audience. To create an effective marketing automation strategy, you need to understand who your target audience is and what they need. This includes knowing their demographics, preferences, and communication preferences, so you can create a strategy that resonates with them.
  3. Then, select your marketing automation platform. There are plenty of marketing automation platforms to choose from, so do your research and select one that meets your specific needs and budget.
  4. Next, set up your marketing automation workflow. Once you have a marketing automation platform in place, you can begin setting up your workflow. This includes identifying the tasks and processes you want to automate, and creating the necessary triggers and actions to make it happen.
  5. Finally, test and optimize your marketing automation strategy. To ensure it’s effective and meeting your goals, it’s important to test and optimize your strategy. This may involve A/B testing different elements, such as subject lines or email content, to see what works best.

By following these steps, you can create a marketing automation strategy that helps you achieve your business goals and streamline your marketing efforts.

What is the difference between B2B vs B2C marketing automation?

B2B (business-to-business) and B2C (business-to-consumer) marketing automation may seem similar, but they’re actually quite different. B2B marketing automation is used by businesses that sell products or services to other businesses, while B2C marketing automation is used by businesses that sell directly to consumers.

One major difference is the complexity of the sales process. The B2B buying cycle is usually longer and more complex, involving multiple decision-makers within a company and often requiring a higher level of customization. B2C sales processes are generally shorter and less complex, involving just one consumer decision-maker.

Other differences include the features and focus of marketing automation campaigns. B2B marketing automation often includes lead scoring, account-based marketing, and CRM integration, while B2C marketing automation might include abandoned cart emails, personalized product recommendations, and customer segmentation. B2B campaigns often focus on educating and building trust with potential clients, while B2C campaigns focus on generating immediate sales or building brand awareness.

To sum up, the main difference between B2B and B2C marketing automation is the target audience and the goals of the campaigns. B2B marketing automation is geared toward businesses, while B2C marketing automation is geared toward consumers.

20 Transformative B2B Marketing Automation Tools You Should Consider

If you’re looking to get the most bang for your buck, we’ve got you covered. We ranked these tools based on value, taking their price points into consideration to make your decision-making process a breeze.

1. Hubspot Marketing Hub

Hubspot Marketing Hub Free is a free marketing automation tool that offers email marketing, lead generation, and lead nurturing capabilities. It also includes a CRM and analytics tools.

  • Pros: Offers a wide range of marketing automation features for free, includes a CRM and analytics tools, easy to use
  • Cons: Limited features compared to paid versions, may not be suitable for large companies
  • Key features: Email marketing, Lead generation, Lead nurturing, CRM, Analytics
  • How it compares to competitors: Hubspot Marketing Hub Free is a solid choice for small businesses and startups looking for a free marketing automation tool with a range of features. It offers more features than some of its free competitors, but may not be as robust as paid options.
  • Ideal user: Small businesses and startups looking for a free marketing automation tool with a range of features.
  • Typical size of company that would use this software: Small businesses and startups.
  • How much does it cost: It’s free!

2. Mailchimp

Mailchimp is a popular email marketing tool that allows businesses to create and send newsletters, promotional emails, and automated email campaigns.

  • Pros: Free plan available, intuitive and user-friendly interface, wide range of customizable templates and design options, advanced analytics and tracking tools, and integrations with other marketing and sales tools.
  • Cons: Limited features on the free plan, paid plans can be expensive for larger businesses, some users may find the interface cluttered and overwhelming.
  • Key features: Email design and creation, automation and drip campaigns, list management and segmentation, A/B testing, and integrations with other tools (e.g. ecommerce platforms, CRMs).
  • How it compares to competitors: Mailchimp is one of the most well-known and widely used email marketing tools on the market. It has a strong focus on design and aesthetics, and offers a range of advanced features for paid users.
  • Ideal user: Small to medium-sized businesses looking for an easy-to-use email marketing tool with a range of customization options.
  • Typical size of company that would use this software: Small to medium-sized businesses.
  • How much does it cost: Mailchimp has a free plan that allows users to send up to 10,000 emails per month to a list of up to 2,000 subscribers. Paid plans start at $13/month and increase in price based on the number of subscribers and features included.

3. Hootsuite

Hootsuite is a social media management platform that allows businesses to manage and schedule posts, track conversations, and measure the impact of their social media campaigns.

  • Pros: Hootsuite offers a range of features, integrations with popular social media networks, and a user-friendly interface. It also has a free plan for small businesses.
  • Cons: Some users may find the platform confusing or overwhelming, and the free plan is fairly limited.
  • Key features: Scheduling and publishing, social media listening and engagement, analytics and reporting, and team collaboration.
  • How it compares to competitors: Hootsuite is one of the most well-known social media management tools and has a wide range of features. It may be more suitable for larger businesses or those with more advanced needs.
  • Ideal user: Businesses of all sizes, but especially those with multiple social media accounts and a need for more advanced features.
  • Typical size of the company: Small to large businesses.
  • How much does it cost: Prices start at $29 per month for the Professional plan. The free plan is also available for up to two social profiles.

4. ActiveCampaign Lite

ActiveCampaign Lite is a free version of the ActiveCampaign marketing automation b2b platform, with limited features and email sends.

  • Pros: It’s free and includes basic marketing automation features like email marketing and lead management.
  • Cons: The free version is limited in terms of features and email sends, so it may not be suitable for larger businesses with more advanced needs.
  • Key features: Email marketing, lead management, contact management, basic automation.
  • How it compares to competitors: ActiveCampaign Lite is a limited version of the full ActiveCampaign platform, which is more comprehensive and includes more advanced features.
  • Ideal user: Small businesses and startups looking for a basic marketing automation solution at no cost.
  • Typical size of company that would use this software: Small businesses and startups.
  • How much does it cost: Free, with paid upgrades available for more advanced features and higher email sends starting at $16/mo.

5. Freshmarketer

Freshmarketer by Freshworks is an all-in-one customer acquisition and retention platform that helps businesses optimize their digital marketing efforts.

  • Pros: Provides a comprehensive set of marketing automation tools in one platform, offers a range of integrations with popular apps and platforms, has a user-friendly interface and easy-to-follow tutorials
  • Cons: Some features may be too advanced for small businesses or beginners, may be more expensive than some competitors
  • Key features: Email marketing, lead generation, landing page builder, A/B testing, customer journey mapping
  • How it compares to competitors: Freshmarketer offers a wider range of features than some competitors, including customer journey mapping and A/B testing, which can be useful for businesses looking for a more comprehensive marketing automation solution.
  • Ideal user: Businesses of all sizes looking for a comprehensive marketing automation platform.
  • Typical size of company that would use this software: Businesses of all sizes could potentially benefit from using Freshmarketer.
  • How much does it cost: Freshmarketer offers a free plan and has various pricing plans starting at $19/month.

6. Agile CRM

Agile CRM is a customer relationship management tool that helps businesses streamline and automate their marketing, sales, and customer service processes.

  • Pros: Agile CRM offers a variety of features including email marketing, lead capture, and customer segmentation. It also integrates with a range of tools including Google Apps and Salesforce.
  • Cons: Some users have reported issues with the tool’s user interface and customer support.
  • Key features: Agile CRM offers email marketing, lead capture and scoring, customer segmentation, and sales forecasting.
  • How it compares to competitors: Agile CRM is similar to other CRM tools like Salesforce and Zoho CRM, but it offers a more comprehensive set of features at a lower price point.
  • Ideal user: Small to medium-sized businesses looking for an affordable CRM tool with a range of marketing and sales features.
  • Typical size of company that would use this software: Small to medium-sized businesses.
  • How much does it cost: Prices start at $8.99 per user per month for the Standard plan. There is also a free plan available with limited features.

7. Sendinblue

Sendinblue is a comprehensive, all-in-one marketing platform that includes email marketing, SMS marketing, and chat and marketing automation b2b tools.

  • Pros: Offers a wide range of marketing tools in one platform, has a strong focus on automation and personalization, offers a generous free plan with no time limits
  • Cons: Some users report difficulty with the email editor and template customization. Also, some features, such as A/B testing and advanced automation, are only available on paid plans.
  • Key features: Email marketing, SMS marketing, chat and chatbots, marketing automation, landing pages and forms, sales CRM.
  • How it compares to competitors: Sendinblue stands out for its strong focus on automation and personalization, as well as its all-in-one approach that includes both email marketing and SMS marketing.
  • Ideal user: Sendinblue is suitable for small to medium-sized businesses looking for an all-in-one marketing platform that includes automation and personalization features.
  • Typical size of company that would use this software: Small to medium-sized businesses.
  • How much does it cost: Sendinblue offers a generous free plan with no time limits, as well as paid plans starting at $27/month.

8. Copper

Copper is a customer relationship management (CRM) platform that helps businesses manage sales, marketing, and customer support.

  • Pros: Copper is a user-friendly CRM tool that integrates seamlessly with popular productivity tools like Google Suite. It also offers advanced features like lead scoring and automated workflows.
  • Cons: Copper may not be as feature-rich as some other CRM tools on the market, and it may not be suitable for large enterprises with complex sales processes.
  • Key features: Copper offers contact and lead management, deal tracking, sales forecasting, and integration with popular productivity tools.
  • How it compares to competitors: Copper is known for its ease of use and integration with Google Suite, which sets it apart from some other CRM tools that may be more complex to use.
  • Ideal user: Copper is well-suited for small to medium-sized businesses that rely heavily on Google Suite and need a user-friendly CRM tool to manage their sales processes.
  • Typical size of company that would use this software: Copper is most commonly used by small to medium-sized businesses.
  • How much does it cost: Copper offers a free basic plan and paid plans starting at $23 per user per month.

9. Vtiger

Vtiger is an open-source customer relationship management platform that offers sales, marketing, and customer service tools for small and medium businesses.

  • Pros: Vtiger CRM is free to use, customizable, and offers a wide range of features for sales, marketing, and customer service. It also integrates with many third-party apps and has strong customer support.
  • Cons: Some users have reported issues with the platform’s stability and performance, and the interface may not be as intuitive as some competitors.
  • Key features: Lead and opportunity management, customer segmentation, email marketing, social media integration, project management, and more.
  • How it compares to competitors: Vtiger CRM is an open-source alternative to paid CRM software like Salesforce, offering many similar features at a lower cost. However, it may not have the same level of scalability or robustness as some paid options.
  • Ideal user: Vtiger CRM is suitable for small and medium businesses that are looking for a comprehensive CRM solution that is free to use and can be customized to their needs.
  • Typical size of company that would use this software: Small and medium businesses.
  • How much does it cost: Vtiger CRM is free to use, but offers paid plans with additional features and support starting at $30/user/month.

10. Autopilot

Autopilot is a marketing automation tool that allows businesses to automate and personalize customer journeys across multiple channels.

  • Pros: Autopilot offers a variety of features including email marketing, lead generation, and customer segmentation, making it a comprehensive solution for businesses looking to streamline their marketing efforts. It also integrates with a number of popular CRM and customer service platforms, making it easy to centralize customer data and communication.
  • Cons: Autopilot is not as well-known as some of its competitors, which may make it less appealing to some businesses. Additionally, it can be somewhat expensive compared to other marketing automation tools on the market.
  • Key features: Email marketing, lead generation, customer segmentation, integrations with CRM and customer service platforms, customer journey visualization.
  • How it compares to competitors: Autopilot offers a similar range of features to other marketing automation tools, but its focus on customer journeys and integrations with CRM and customer service platforms sets it apart from some competitors.
  • Ideal user: Businesses of any size looking to automate and personalize their marketing efforts across multiple channels.
  • Typical size of company that would use this software: Autopilot is suitable for businesses of any size, but it may be more expensive for smaller businesses due to its pricing structure.
  • How much does it cost: They offer a free plan to start. As your needs increase, you can explore the variety of plans that they offer, ranging from $30/month to $1,000+/month, with discounts available for annual billing.

11. Bitrix24

Bitrix24 is a free CRM and project management platform that offers email marketing and sales automation tools.

  • Pros: Bitrix24 is a comprehensive marketing automation tool that offers a wide range of features for free, including lead capture and nurturing, email marketing, and social media integration. It also offers integrations with popular CRMs and business tools.
  • Cons: Some users may find the interface confusing or overwhelming, and the tool may be too feature-heavy for smaller businesses.
  • Key features: Lead capture and nurturing, email marketing, social media integration, and integrations with popular CRMs and business tools.
  • How it compares to competitors: Bitrix24 stands out with its wide range of features available for free, as well as its integrations with other popular tools.
  • Ideal user: Small to medium-sized businesses looking for a comprehensive marketing automation tool.
  • Typical size of company that would use this software: Small to medium-sized businesses.
  • Cost: Free plan is value-packed! The paid plan starts at $49/mo.

12. Zoho CRM

Zoho CRM is a customer relationship management platform that helps businesses streamline their sales, marketing, and customer support efforts.

  • Pros: User-friendly interface, integrations with other Zoho apps, customizable dashboards and reports.
  • Cons: Limited integrations with non-Zoho apps, lacks some advanced CRM features found in other tools.
  • Key features: Contact management, sales forecasting, lead management, email marketing, customer support.
  • How it compares to competitors: Zoho CRM offers many of the same features as other CRM tools, but has a strong focus on integration with other Zoho apps and a lower price point.
  • Ideal user: Small to medium-sized businesses looking for an affordable CRM solution with good integration options.
  • Typical size of company that would use this software: Small to medium-sized businesses.
  • How much does it cost: Zoho CRM has a free trial option for all plans. Paid plans starting at $19 per user per month.

13. Nimble

Nimble is a customer relationship management tool that helps businesses manage and cultivate their professional relationships.

  • Pros: Nimble offers a range of features that help businesses keep track of customer interactions, manage contacts, and track deals. It also integrates with a variety of apps and tools to provide a more holistic view of customer relationships.
  • Cons: Some users have reported that the tool can be confusing to use and may require a learning curve to fully utilize its features.
  • Key features: Contact management, email integration, task management, deal tracking, and social media integration.
  • How it compares to competitors: Nimble stands out for its focus on relationship management and its ability to integrate with a variety of external tools.
  • Ideal user: Small to medium-sized businesses looking for a comprehensive CRM tool to manage customer relationships and track deals.
  • Typical size of company that would use this software: Small to medium-sized businesses.
  • How much does it cost: Nimble offers a free trial and various paid subscription options starting at $19/user/month.

14. Zoho Marketing Hub

Zoho Marketing Hub is a comprehensive marketing automation b2b platform that helps businesses grow their customer base and increase conversions. With features like email marketing, lead capture and scoring, and social media integration, this tool has everything small to medium-sized businesses need to get their marketing efforts off the ground.

  • Pros: Affordable pricing for small to medium-sized businesses, comprehensive marketing automation features, easy to use, with a user-friendly interface
  • Cons: Limited integrations with other tools compared to some competitors, some users may find the interface a bit cluttered
  • Key features: mmail marketing, lead capture and scoring, social media integration, marketing automation workflows, advanced reporting and analytics
  • How it compares to competitors: Zoho Marketing Hub is a solid option for small to medium-sized businesses looking for affordable marketing automation software. It has a comprehensive set of features, but may not have as many integrations or advanced capabilities as some competitors.
  • Ideal user: Small to medium-sized businesses looking for an affordable, comprehensive marketing automation platform.
  • Typical size of company that would use this software: Small to medium-sized businesses.
  • How much does it cost: Zoho Marketing Hub has paid plans starting at $23 per month.

15. Salesforce CRM

Salesforce CRM is a comprehensive customer relationship management platform that offers a range of features for sales, customer service, and marketing teams.

  • Pros: Salesforce CRM is a comprehensive customer relationship management platform that offers a wide range of features and integrations. It is a popular choice for businesses of all sizes and is known for its scalability and flexibility.
  • Cons: Salesforce CRM can be expensive, with pricing starting at $25 per user per month. It may also require a significant amount of training and customization to fully utilize all of its features.
  • Key features: Lead and opportunity management, customer segmentation and targeting, sales forecasting and reporting, customer service and support, and integration with other Salesforce products.
  • How it compares to competitors: Salesforce CRM is one of the most well-known and widely-used CRM platforms, and is often considered the industry standard. It is more comprehensive and feature-rich than many of its competitors, but also more expensive.
  • Ideal user: Salesforce CRM is well-suited for businesses of all sizes that want a powerful and customizable CRM platform, and are willing to pay for it.
  • Typical size of company that would use this software: Salesforce CRM is used by businesses of all sizes, from small startups to large enterprises.
  • Cost: Pricing starts at $25 USD per user per month, with discounts available for annual billing. Additional features and integrations may cost extra.

16. LeadSquared

LeadSquared is a marketing automation b2b tool that helps businesses generate and nurture leads.

  • ​​Pros: LeadSquared is a comprehensive marketing automation tool that offers a range of features, including lead management, email marketing, and analytics. It is easy to use and has a user-friendly interface.
  • Cons: It is not as well known as some of its competitors, which may make it a less familiar choice for some businesses.
  • Key features: Lead management, email marketing, analytics, lead scoring, lead routing, marketing automation
  • How it compares to competitors: LeadSquared is a comprehensive marketing automation tool that offers a range of features, but it may not be as well known as some of its competitors.
  • Ideal user: Good fit for businesses looking for a comprehensive marketing automation tool with a range of features. It is particularly well-suited for businesses with a large volume of leads to manage.
  • Typical size of a company that would use this software: LeadSquared is suitable for businesses of all sizes, but it is particularly well-suited for businesses with a large volume of leads to manage.
  • How much does it cost: LeadSquared offers a range of pricing plans, starting at $25 per month for the Lite plan and going up to $100 per month for the Professional plan. There is also a free trial available.

17. Insightly

Insightly is a customer relationship management (CRM) platform that helps businesses manage their interactions and relationships with clients, partners, and vendors.

  • Pros: Insightly offers robust project management, collaboration, and CRM features, including customizable dashboards, lead and opportunity tracking, and integration with popular productivity tools like Google Apps and Office 365.
  • Cons: Some users have reported issues with the platform’s mobile app and difficulty importing data from other CRM systems.
  • Key features: Project management, sales forecasting, email integration, customizable dashboards, lead and opportunity tracking, and integration with popular productivity tools.
  • How it compares to competitors: Insightly differentiates itself with its strong project management capabilities and integration with productivity tools, but may not have as strong of a focus on marketing automation as some other CRM platforms.
  • Ideal user: Small to medium-sized businesses looking for a comprehensive CRM solution with project management and collaboration features.
  • Typical size of company that would use this software: Small to medium-sized businesses.
  • How much does it cost: Prices start at $29 per user per month for the Professional plan.

18. Marketing 360

Marketing 360 is a comprehensive marketing platform that includes CRM, website design, social media management, and more.

  • Pros: Marketing 360 offers a wide range of marketing tools in one place, making it easy for businesses to manage their marketing efforts. It also includes a team of experts to help with strategy and execution.
  • Cons: Marketing 360 is a more expensive option compared to other marketing automation tools.
  • Key features: CRM, website design, social media management, email marketing, SEO, PPC management
  • How it compares to competitors: Marketing 360 is a more comprehensive marketing platform compared to tools that only focus on one or two areas (e.g. email marketing or social media management).
  • Ideal user: Marketing 360 is ideal for businesses that want a comprehensive marketing platform and are willing to pay for the added convenience and support.
  • Typical size of company that would use this software: Marketing 360 is suitable for small to medium-sized businesses.
  • Cost: Pricing for Marketing 360 starts at $50/month.

19. Keap

Keap is a customer relationship management (CRM) platform designed to help small businesses manage their customer interactions and relationships.

  • Pros: Keap integrates with various online marketing platforms and offers customizable templates for email campaigns, landing pages, and forms. It also includes a visual workflow builder and automation tools.
  • Cons: Some users have reported issues with Keap’s customer service and difficulty in navigating the interface.
  • Key features: Email marketing, lead capture and management, CRM, automation, and sales tracking.
  • How it compares to competitors: Keap is similar to other all-in-one CRM tools like Infusionsoft and ActiveCampaign, but may be more affordable for small businesses.
  • Ideal user: Small to medium-sized businesses looking for an all-in-one CRM solution.
  • Typical size of company that would use this software: Small to medium-sized businesses.
  • Cost: Keap offers a variety of pricing plans starting at $129/month, with the option to try it out for free.

20. Pardot

Salesforce’s Pardot is a B2B marketing automation tool that helps businesses streamline and optimize their marketing efforts.

  • Pros: Pardot offers a range of features including email marketing, lead generation and management, and marketing analytics to help businesses improve the efficiency and effectiveness of their marketing efforts. It also integrates seamlessly with popular CRM tools like Salesforce.
  • Cons: It can be expensive, with pricing starting at $1,250 per month. It may not be the best fit for small businesses or startups with limited marketing budgets.
  • Key features: email marketing, lead generation and management, marketing analytics, CRM integration
  • How it compares to competitors: Pardot is similar to other marketing automation tools like Hubspot and Marketo, but it is more geared towards B2B companies and offers more advanced features like lead scoring and grading.
  • Ideal user: B2B companies looking for a comprehensive marketing automation tool with advanced features
  • Typical size of company that would use this software: medium to large businesses
  • Cost: Pricing starts at $1,250 per month

What are the best marketing automation tools for B2B lead generation based on Features, Price, User Experience, and Customer Service?

Best for Features: Pardot

When it comes to B2B lead generation, there are a ton of marketing automation tools to choose from. But which one is best for you?

This comprehensive B2B marketing automation tool offers lead generation, lead nurturing, lead scoring, and CRM integration. Plus, it has advanced features like account-based marketing and ROI reporting.

When choosing a marketing automation tool, it’s important to think about your needs and compare the features of different options. You might even want to try out a few different tools with free trials or demos to see which one works best for your business.

Best for Price: Mailchimp

If you’re in the market for a B2B marketing automation tool, price is likely a big factor in your decision. Here is the best price that we found for you:

This popular email marketing platform offers features like forms, landing pages, and automation workflows for B2B lead generation. It has a free plan for users with fewer than 2,000 subscribers, and paid plans start at $9.99 per month. 

When choosing a marketing automation tool, it’s important to think about your budget and compare the pricing of different options. You’ll also want to consider the cost of any additional features you might need.

Best for User Experience: HubSpot

Looking for a B2B marketing automation tool that’s easy to use? Here is the platform with the best experience:

Marketers ranked HubSpot as the best tool for its user experience. We use HubSpot and we love it! A quick tip: use the HubSpot chrome extension, it saves you hours for lead management. It’s an all-in-one marketing and sales platform that has a range of tools for lead generation, like forms, landing pages, and email marketing. Plus, it has a user-friendly interface and lots of resources and support options to help you get the most out of the platform.

When choosing a marketing automation tool, it’s important to think about the user experience. Look for platforms with user-friendly interfaces and a range of resources and support options to help you get the most out of the tool.

Best for Customer Service: HubSpot

Good customer service is crucial when it comes to choosing a B2B marketing automation tool. HubSpot is a repeating contender, gaining the top spot in its third category:

Adding on to the previous plus points, HubSpot has a reputation for excellent customer service, with support options like phone, email, and live chat. 

When it comes to marketing automation tools, don’t forget to consider customer service. Look for options with a range of support options and a reputation for excellent customer service.

Best Overall: HubSpot

HubSpot is a top choice for businesses looking for a marketing automation tool. Here’s why:

  • Price: HubSpot offers a free version for users with fewer than 1,000 contacts, and paid plans start at $50 per month. This makes it an affordable option for businesses of all sizes.
  • Features: In addition to its marketing tools, HubSpot also offers CRM, sales, and customer service tools. This makes it a comprehensive solution for businesses.
  • User experience: HubSpot has a user-friendly interface that’s easy to use and navigate. Plus, it offers a range of resources and support options, like a knowledge base, live chat, and phone support, to help users get the most out of the platform.
  • Customer service: HubSpot has a reputation for excellent customer service, with support options like phone, email, and live chat.

Overall, the combination of affordable pricing, comprehensive features, a user-friendly interface, and excellent customer service make HubSpot a great choice for a B2B marketing automation tool.

Is SEO a part of marketing automation?

SEO is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). But is SEO a part of marketing automation?

Technically, no. SEO is all about improving the ranking and visibility of a website in search engines, while marketing automation is focused on automating marketing tasks and processes. However, SEO can be a useful tool for attracting qualified traffic to a website and generating leads, which are key goals of marketing automation.

Many marketing automation platforms offer tools that can help with SEO. For example, HubSpot, a popular marketing automation platform, offers a range of SEO tools including keyword research, on-page optimization, and content optimization. These tools can help businesses create a strong SEO strategy and drive traffic to their website.

So, while SEO and marketing automation are not the same thing, they can certainly work together to help businesses achieve their marketing goals. By integrating SEO into their marketing automation strategy, businesses can attract qualified traffic, generate leads, and ultimately drive more sales.

Navigating B2B Marketing Automation

B2B marketing automation is a useful way to streamline and optimize marketing efforts. It can be used to set up automated email campaigns, generate leads through targeted forms and landing pages, nurture leads through the sales process, and track the effectiveness of marketing campaigns. By automating these tasks, B2B businesses can save time and improve their results.

If you want to invest in your B2B buyers journey and create a customer journey map, it’s important to position yourself as an expert in your field. However, your target market may not recognize this yet, which is why they may be considering other options in addition to yours. 

There are as many buyer journeys as there are buyers, so you’ll need to create a unique journey for each of the various buyer personas you’re targeting. If you need help building your B2B buyer’s journey, consider scheduling a complimentary strategy session with a team of digital marketing experts. Best of luck with your continued success and prosperity.

http://marzooqa.ca

Marzooq is an experienced SEO and marketing professional with a proven track record of success in driving growth for a wide range of companies. He has successfully implemented SEO and strategic marketing programs for companies such as Spotwork, Blade Air, and Menuless.


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