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Frequently Asked Questions

Frequently Asked Questions About
Search Engine Optimization & Search Engine Marketing

SEO is a great, cost-effective investment for companies that are looking to grow and effectively acquire customers.
To add to the point, 88% of consumers who do a local business search on their smartphone visit or call a business within a day.
In fact, nearly 46% of all Google searches are seeking local information. A strong SEO strategy is key to driving more people to your business, whether you have one location, five hundred, or even five thousand.
The question that may remain to justify the investment in SEO is, if your customers generate enough income for your business. That is something our qualified team can assist you with.
There isn’t a magic answer for when your website will start to climb rankings. An experienced and trust-worthy SEO firm will never guarantee results over a certain time frame, or after a certain monthly budget.
Firms that guarantee rankings (after a certain time, or spend) should be a huge red flag!
That being said, there is “low-hanging fruit” that an experienced SEO firm can help you with, in order to quickly optimize your website for Google. The impact of optimizing for “low-hanging fruit” will vary by the competitiveness for your industry, and local area.
Once you start to see revenue grow from optimization, a longer term strategic plan should be made in order to capitalize on the momentum of your search engine optimization efforts!
Yes there definitely is, and you don’t need to get started with SEO before doing this analysis.
The best way to do this would be to do some analysis on your current customer base, and figure out what the lifetime value of a customer (LTV) is for your business (Income Generated for your Business x # of Years You will be able to Serve Them). Once you’ve found the LTV for your business, it’s time to see how many people are searching for the products or services that your buinsess offers (to see how much more business you can add by ranking high on Google).
The last part of the puzzle would be to see where your website is currently ranking for keywords that your customers are using to search for businesses like yours. This way we can see how much work would be required to rank your website at the top of search results!
This is analysis that we can help you with, to help you figure out if an investment in SEO will be worthwhile.
We also offer a $30 program that helps companies to Validate SEO for their business! This removes the risk of investing in SEO for business owners who are new to SEO.
There definitely is!
Our team can connect your website to analytics services that will let you see the current, and historic website traffic that flows from search engines.
Scroll down and schedule a call with us so we can help you out with this!
Of course!
Once your site is connected to an analytics service, we can see how much traffic is flowing to your website from search engines.
Further, depending on the type of business you operate, we can also connect web visitors to revenue generated for your firm.
This analysis will help you see the current value of your search traffic, and show you why an investment in SEO will reap rewards for your business.
First off, congrats on ranking your site high on Google! You’ve won half of the battle.
Now comes the tricky part, as your competitors will likely be trying to knock you off the top spot (we won’t let it happen, don’t worry).
Depending on the competitiveness of your business, and local area, there are strategic plans that can be implemented for you to stay ahead of competition, or leave them in the dust!
If you would like to understand how a strategic plan to rank, and maintain would be built, please feel free to get in touch with us today!
There are a lot of factors that would affect the price of SEO for your business. Most of SEO comes down to how competitive it would be to rank. Here are some factors to consider:
  • Your Industry: If customers generate a lot of income for businesses in your industry/area, then high chances are your competitors are already investing in SEO efforts.
  • Your Area: It is generally more time-consuming, and expensive to rank on Google in larger cities. The smaller your city is, the easier and less costly it would be to rank.
  • Your current website: Depending on the above factors as well, the nature of your current SEO optimization will have an impact on how much work it would take to rank your website.
This is a simplification, as each situation will be unique and more factors may be at play.

Our team can help you get started on the path of SEO, by completing an analysis for you to see how much investment would be required to rank high on Google. Get in touch with us today!
The best way to measure SEO efforts is to benchmark your search traffic prior to investment in SEO, and then measure search traffic on a monthly period from there onwards.
At the same time, you will also want to ensure that the new traffic flowing from SEO optimization is valuable for your business (it is producing revenue for your business)! If you have targeted the right keywords from the get-go, then this should not be a problem.

We're glad that your interested in winning more business. Schedule an intro call with our Trailblazers to learn more!


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