Use our PPC strategies to Generate Profitable, Paid Search Engine Traffic

Launch PPC ads that create targeted awareness with buyers, warmer audiences, and higher conversions.

Trusted by

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The Brick
Domino's
Scotts Miracle Gro
Dicom
Atlantic Packaging
The Shandex Group

Go from Counting Clicks to Counting Sales

Our Focus is on Increasing your CTR, ROAS, and Predictable Profitable Search Traffic.

5.4

Average ROAS for our Clients

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Get in front of your customers when they’re Ready to Buy

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We Cover All Aspects of Your Search Engine Advertising Campaigns

High performing PPC doesn’t happen by accident! We cover everything below to make sure your work shines (and converts).

Expert PPC Business Strategy Planning

Our PPC team does a deep dive into your company, your offerings, and your industry in order to create a tailored PPC campaign that is designed to drive profit.

Competitor Analysis

We identify your competitors that are running PPC campaigns, and leverage some of their best techniques in creating your campaigns. At the same time, we differentiate your campaigns from the others so that you see more conversions.

Ad Campaign Creation & Optimization

Target the right audiences, generate quality leads, and mazimize sales by focusing on the right prospects. awe help you get the most out of your investment, and maximize marketing returns.

Regular Reporting and Consulting

Use our detailed analytics to get a sense of your campaign’s performance. We use these insights to improve your current, and future campaigns.

Discovery of New Market Opportunities

Leverage your success with PPC campaigns in order to find new ways to expand your business, whether that be new geographies, target markets, or even new offerings.

Conversion Rate Optimization

Increase your qualified traffic, shorten the customer journey, and get sales piling up on your doorstep. Our conversion rate optimization gives you that much-needed boost for PPC advertising.

Successfully entered into a new geography using Google Ads PPC Campaigns.​

Spotwork is a technology platform that connects employers to reliable hourly workers on-demand, and, in turn, helps job seekers find flexible opportunities to earn on their terms.

Spotwork
Spotwork

B2B Software Company

Drove Mid 6-Figures in New Business over a Quarter. ROAS of 571%.

Think Big Solutions (TBS) Canada is a full-service recruitment and IT services firm, helping clients cost-effectively source candidates across various industries.

Think Big Solutions
Think Big Solutions

Recruitment Services Firm

675% Increase in Conversions from Google Ads PPC Campaigns, while decreasing Cost Per Lead by 291%

Limitless Tire is a trusted tire and rim franchise that offers innovative financing packages to customers in order to accommodate their customers’ unique circumstances.

Limitless Tire & Rim
Limitless Tire & Rim

Tire & Rim Retail Franchise

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How Search Ads will Give You Profitable Growth

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Stop Guessing, and Start Predicting Ad ROI

We turn your data into dollars. Our process starts by understanding your target audience, your offerings, and what makes you different.

We layer your internal data alongside our own research on audience behaviour and jobs to be done (JTBD) in order to create messaging that resonates, and generates results.

 

 

Use our Advanced Keyword Research & Targeting Strategies

We’ve fine tuned our processes so that you get to target the right people, and get high-intent clicks on your ads.

We use techniques such as LTV:CAC projections, negative keyword additions, and n-gram analysis to expand your markets while reducing ad spend.

Business Objective Targeting
Bidding

Maximize your ROI with Competitive Bidding Techniques

Our goal is to help you spend every ad dollar strategically.

Instead of adhering to cost per click (CPC), we explore advanced bidding techniques like targeted cost per acquisition (CPA) to find the most effective, scientific method of achieving your revenue goals.

Constant Conversion Rate Optimization to Get You The Most Out of Every Dollar

Our experts set you up with robust conversion tracking, and can see what your prospects are doing when they click through to your landing pages.

We’ve fine-tuned our landing page formula over the years, so that your target customers convert at an unparalleled rate.

Money Flying

The fuel for your profitable growth

$1,250 USD + 15% of Ad Spend

/mo

Got questions?
Well, we've got answers

How does Google Ads Work?

With PPC advertising, businesses can direct ad platforms like Google to display their ads on relevant search results or product pages. Each time a user clicks on the ad, the business is charged a CPC (cost-per-click) fee. To manage costs, ad platforms allow businesses to set campaign budgets for various factors, such as cost per click, daily, weekly, or lifetime spend.

 

The ultimate goal of PPC advertising is to encourage users to click on the ad and then take a desired action, such as making a purchase, subscribing to a blog, or contacting the business.

What’s The Difference Between Google Ads And SEO (Search Engine Optimisation)?

SEO is a critical component of your digital marketing strategy that involves optimizing your website for organic search and referral traffic. Although you don’t pay for this traffic, it requires a significant investment of time and resources to get it right.

 

In contrast, Google Ads provides a fast and easy way to generate targeted traffic to your website. While both require ongoing investment, Ads clicks are charged only when a user shows interest in your product.

 

Although Ads doesn’t impact your organic search rankings, it can enhance the clickthrough rate of your organic listings by subtly introducing your brand to searchers via ads. Both SEO and Ads are crucial, and certain SEO techniques can improve the quality of your Ads campaigns.

How is Paid Search different than Paid Social?

aid search and paid social are two distinct forms of online advertising, each with their own unique characteristics and benefits.

 

Paid search, also known as search engine marketing (SEM), is a type of online advertising that involves placing ads in search engine results pages (SERPs). Advertisers bid on specific keywords or phrases that are relevant to their business, and when a user searches for those keywords, the ads appear at the top or bottom of the SERP. The advertiser pays a fee each time someone clicks on their ad, hence the term “pay-per-click” (PPC) advertising. Paid search is highly targeted and allows businesses to reach users who are actively searching for their products or services.

 

On the other hand, paid social is a form of online advertising that involves placing ads on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. These ads are displayed to users who meet specific demographic, geographic, or behavioral criteria, as determined by the advertiser. Paid social can be a powerful tool for building brand awareness and engagement, as it allows businesses to target specific audiences based on their interests, behaviors, and other characteristics.

 

One of the key differences between paid search and paid social is the intent of the user. In paid search, users are actively searching for a particular product or service, whereas in paid social, users may not be actively looking to buy or engage with a business. Additionally, paid search is typically more focused on generating conversions or direct response, while paid social is often used for brand building, engagement, and awareness.

Is Google AdWords Only Search Ads?

Google AdWords provides an extensive array of advertising locations and campaign types, ranging from the highly familiar Search ads to Display ads, Remarketing to previous website visitors, YouTube ads, and Gmail ads. Additionally, AdWords encompasses a variety of ad formats, including text display ads, static and animated banners, videos, and lightboxes.

What is the difference between Impressions and Clicks?

An impression is counted each time an ad is displayed on a web page, mobile app, or other digital medium. Essentially, an impression is a view or an exposure of the ad to a potential customer. The ad is served, but the user may or may not actually notice it, remember it, or engage with it.

 

On the other hand, a click happens when a user interacts with the ad by clicking on it. This is a more active engagement, where the user is showing a deliberate interest in the ad and the content it’s promoting. Clicks are usually considered a more valuable metric because they measure a direct interaction between the user and the ad, indicating a higher likelihood of conversion.

Why Does A Campaign Need Managed & Optimised Each Month?

Regularly managing and optimizing your campaigns is essential for their ongoing success and expansion. This process involves various tasks, such as creating new ad groups and keywords, pausing underperforming ads or keywords, suggesting new campaigns, assessing and adjusting the budget, and ensuring that your ads are not displayed for irrelevant keywords, among other things.

 

The advertising landscape is constantly evolving, with millions of calculations being performed in real-time auctions every time an ad is displayed. By optimizing your campaigns, you can ensure that they continue to improve and grow. Even without making any changes, your results can vary significantly on a week-to-week or month-to-month basis due to the dynamic nature of the advertising space and the presence of other advertisers.

 
 
 
Will I have to commit to your agency for a long time?

No, we’re not going to hold your feet to the fire. Don’t worry!

We usually recommend our clients enter into minimum 90 day engagements with us, so that you how good our work is. Then you’ll want to renew yourself. Trust us.

What levels of advertising budgets do you require?

We don’t really have a specific minimum, or maximum. That being said, we generally recommend that clients start off with a budget close to $2,000 just so that they can quickly validate their Google Ads Campaigns.

Can't I just run our own Google Ads Campaigns In-house?

Yes, you can manage Google Ads campaigns on your own, but it requires careful attention and understanding of the platform to avoid wasting money. Google Ads can be powerful but can also be dangerous if you focus on the wrong metrics. While click-through rate is important, return on investment should be the ultimate goal, which requires setting up Google Analytics correctly and integrating various platforms. Without a good understanding of the platform’s features, your campaigns may suffer, resulting in unnecessary spending. A well-structured campaign can make a significant difference in cost-per-click. However, managing Google Ads campaigns takes time and learning, and it may be better to focus on your business instead.

Can we start now?

Definitely. Book a call with our team at a time that works best for you!

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