With PPC advertising, businesses can direct ad platforms like Google to display their ads on relevant search results or product pages. Each time a user clicks on the ad, the business is charged a CPC (cost-per-click) fee. To manage costs, ad platforms allow businesses to set campaign budgets for various factors, such as cost per click, daily, weekly, or lifetime spend.

The ultimate goal of PPC advertising is to encourage users to click on the ad and then take a desired action, such as making a purchase, subscribing to a blog, or contacting the business.

SEO is a critical component of your digital marketing strategy that involves optimizing your website for organic search and referral traffic. Although you don’t pay for this traffic, it requires a significant investment of time and resources to get it right.

In contrast, Google Ads provides a fast and easy way to generate targeted traffic to your website. While both require ongoing investment, Ads clicks are charged only when a user shows interest in your product.

Although Ads doesn’t impact your organic search rankings, it can enhance the clickthrough rate of your organic listings by subtly introducing your brand to searchers via ads. Both SEO and Ads are crucial, and certain SEO techniques can improve the quality of your Ads campaigns.

aid search and paid social are two distinct forms of online advertising, each with their own unique characteristics and benefits.

Paid search, also known as search engine marketing (SEM), is a type of online advertising that involves placing ads in search engine results pages (SERPs). Advertisers bid on specific keywords or phrases that are relevant to their business, and when a user searches for those keywords, the ads appear at the top or bottom of the SERP. The advertiser pays a fee each time someone clicks on their ad, hence the term “pay-per-click” (PPC) advertising. Paid search is highly targeted and allows businesses to reach users who are actively searching for their products or services.

On the other hand, paid social is a form of online advertising that involves placing ads on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. These ads are displayed to users who meet specific demographic, geographic, or behavioral criteria, as determined by the advertiser. Paid social can be a powerful tool for building brand awareness and engagement, as it allows businesses to target specific audiences based on their interests, behaviors, and other characteristics.

One of the key differences between paid search and paid social is the intent of the user. In paid search, users are actively searching for a particular product or service, whereas in paid social, users may not be actively looking to buy or engage with a business. Additionally, paid search is typically more focused on generating conversions or direct response, while paid social is often used for brand building, engagement, and awareness.

Google AdWords provides an extensive array of advertising locations and campaign types, ranging from the highly familiar Search ads to Display ads, Remarketing to previous website visitors, YouTube ads, and Gmail ads. Additionally, AdWords encompasses a variety of ad formats, including text display ads, static and animated banners, videos, and lightboxes.

An impression is counted each time an ad is displayed on a web page, mobile app, or other digital medium. Essentially, an impression is a view or an exposure of the ad to a potential customer. The ad is served, but the user may or may not actually notice it, remember it, or engage with it.

On the other hand, a click happens when a user interacts with the ad by clicking on it. This is a more active engagement, where the user is showing a deliberate interest in the ad and the content it’s promoting. Clicks are usually considered a more valuable metric because they measure a direct interaction between the user and the ad, indicating a higher likelihood of conversion.

No, we’re not going to hold your feet to the fire. Don’t worry!

We usually recommend our clients enter into minimum 90 day engagements with us, so that you how good our work is. Then you’ll want to renew yourself. Trust us.

We don’t really have a specific minimum, or maximum. That being said, we generally recommend that clients start off with a budget close to $2,000 just so that they can quickly validate their Google Ads Campaigns.

Yes, you can manage Google Ads campaigns on your own, but it requires careful attention and understanding of the platform to avoid wasting money. Google Ads can be powerful but can also be dangerous if you focus on the wrong metrics. While click-through rate is important, return on investment should be the ultimate goal, which requires setting up Google Analytics correctly and integrating various platforms. Without a good understanding of the platform’s features, your campaigns may suffer, resulting in unnecessary spending. A well-structured campaign can make a significant difference in cost-per-click. However, managing Google Ads campaigns takes time and learning, and it may be better to focus on your business instead.

Definitely. Book a call with our team at a time that works best for you!