Why Founders Should Care About LLM SEO (Before Everyone Else Does)

Jul 16, 2025

LLM SEO is like Google SEO in the early 2000s. This is the biggest organic growth opportunity at the moment. First movers will lead organic growth for the coming decades.

Trailblazer Marketing - Why Founders Should Care About LLM SEO

If you’ve been watching how people search lately, you’ve probably noticed something big.

They’re not Googling like they used to.

They’re asking ChatGPT, Perplexity, and Claude what tools to use, what to buy, and who to trust. And in this new world of AI search, ranking on Google isn’t enough anymore.

Welcome to the rise of LLM SEO - the art of getting your brand mentioned inside AI responses.

What is LLM SEO?

LLM SEO (also called GEO or Generative Engine Optimization) is the process of making sure your product or brand shows up when someone asks a generative AI a question.

Instead of 10 blue links, these tools give one answer. You either show up — or you don’t.

They summarize info from sites like Reddit, Quora, blogs, and forums. So if your content isn’t being cited, you’re invisible.

That’s the game now: optimizing for the answer, not just the index.

Why This Matters Now

Most founders haven’t caught up to this shift yet. And that means the window is wide open.

Getting early distribution inside these LLMs is like ranking on Google in 2003. It's an underpriced channel with compounding returns.

Unlike traditional SEO, LLM SEO favors:

  • Structured, clear content

  • High authority domains

  • Brand mentions across multiple surfaces

  • Community content (think Reddit and Twitter threads)

  • Semantic context, not just keywords

The truth is: showing up in AI answers requires a different strategy.

It’s not about writing more content. It’s about:

  • Building an entity footprint

  • Owning conversations on Reddit, Quora, and Twitter

  • Structuring content to teach, not just tell

  • Tracking your presence across ChatGPT, Claude, and Perplexity

If you're not doing this, someone else will and they'll be the one getting the clicks.

And the results speak for themselves.

Pliability.com (B2C SaaS)

Pliability had stagnant traffic throughout Q3 of last year. We began implementing our GEO system in Q4. Within months, they scaled from 185 clicks/day to 1,300+ clicks/day — becoming a top-cited source for queries around data privacy and identity tools.

Cal.ai (B2C SaaS)

In December, Cal.ai was hovering around 200 organic clicks/day. After restructuring content and distribution for LLMs like ChatGPT and Perplexity, that number hit 1,300+/day by July 2025.

MagicUI.design (Frontend Tools)

Started from zero. By July 2025, MagicUI was pulling in over 2,300 organic clicks/day after implementing structured content, schema, and targeted distribution across key LLM surfaces.

Cercli.com (B2B HR SaaS)

We helped Cercli recover from an April low of just 20 organic clicks/day to 180+/day by July 2025 through a structured LLM SEO strategy focused on entity recognition and semantic relevance.

Want results like this?

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Used to help top companies:

  • Musicfy

  • Cal AI

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Start your Growth Journey with Trailblazer Marketing

Schedule a 20-minute call to discuss your progress and long-term goals.

©2024 Trailblazer. All rights reserved.

Start your Growth Journey with Trailblazer Marketing

Schedule a 20-minute call to discuss your progress and long-term goals.

©2024 Trailblazer. All rights reserved.