Terms of Service
Trailblazer Marketing ("Trailblazer," "we," "us")
Last updated: July 6, 2026
These Terms of Service ("Terms") govern all marketing, SEO, content, and related services we provide. By signing a proposal, accepting a plan by email, completing our onboarding form, or paying an invoice, you ("Client," "you") agree to these Terms. If a signed proposal or statement of work conflicts with these Terms, the signed document controls.
Services
The specific services, deliverables, and monthly fee for your engagement are set out in your proposal, onboarding email, or statement of work (your "Plan"). Typical Plans include some combination of SEO and content strategy, blog articles, on-page optimization, and backlink acquisition.
Term and Billing
All Plans are month-to-month unless your Plan states otherwise.
Fees are billed in advance at the start of each monthly billing cycle and are due on receipt. Each payment covers the service period beginning on that billing date. Invoices are processed via Stripe using the payment method on file. Accounts more than 10 days past due may have work paused until payment is received.
Changes, Pauses, and Cancellation
30 days' written notice is required for any change to your engagement — including upgrades, downgrades, pauses, and cancellation. Notice must be sent by email to marzooq@trailblazermktg.com or by message in your dedicated Slack channel.
This means that after you give notice, one further billing cycle may occur if your next billing date falls within the notice period. Work continues as normal through the end of the notice period. There are no partial-month refunds.
A pause suspends new work indefinitely, until you are ready to resume — no time limit — and requires the same 30 days' notice. Paused accounts are not billed while paused. If a pause exceeds six (6) months, resumed service may be subject to our then-current plans and pricing.
Refunds and Fees Already Paid
Fees for billing cycles that have already commenced or been delivered are non-refundable. Because our work product (strategy, content, and placements) is delivered continuously throughout each cycle, the value of a cycle is deemed delivered once that cycle has run.
Deliverables and Ownership
Upon payment in full for the applicable billing cycle:
All content we create for you (articles, page copy, strategy documents) is owned by you.
All backlinks acquired for you are permanent editorial placements on third-party websites. They are yours to keep. We do not remove, revoke, or alter delivered backlinks upon cancellation or for any other reason.
Because backlinks live on websites owned by third parties, we cannot guarantee that a third-party publisher will never remove, alter, or take down a page in the future. If a delivered link is lost due to third-party action within [90] days of placement, we will replace it with a placement of comparable quality at no charge.
Results, and our Traffic Growth Guarantee
SEO outcomes depend on factors outside any agency's control, including search engine algorithm changes, competitor activity, seasonality of demand in your market, and changes you make to your own website. Except for the Traffic Growth Guarantee described below, we do not guarantee specific rankings, traffic levels, impressions, or revenue. Historical results and case studies are illustrative, not promises.
Traffic Growth Guarantee. Certain Plans include a guarantee to increase your non-branded search traffic by a stated percentage over a stated period, as set out on our pricing page or in your Plan. This guarantee is subject to the following conditions:
Measurement. Growth is measured in non-branded organic search traffic against a baseline recorded at the start of your engagement, using Google Search Console data (or an equivalent third-party tool if access is unavailable).
Continuous enrollment. The guarantee applies only if you remain continuously enrolled in the applicable Plan for the full measurement period. Cancelling, pausing, or downgrading before the end of the measurement period ends the guarantee — SEO is compounding work, and the guarantee cannot survive a program it depends on being stopped.
Client cooperation. The guarantee requires that you maintain the access described in Section 7, implement or permit us to implement our recommendations within a reasonable time, and do not make material changes to your website that undermine the work.
Exclusive remedy. If the target is not met despite the above conditions being satisfied, your sole and exclusive remedy is that we continue working at no charge until the target is achieved. The guarantee does not entitle you to a refund of fees paid, in whole or in part.
You acknowledge that discontinuing an SEO program before its planned completion may stall or reverse momentum, and that fluctuations in impressions or traffic — particularly seasonal fluctuations — are normal and are not evidence of a service failure.
Client Responsibilities
You agree to provide and maintain, for the duration of the engagement, reasonable access to the accounts and assets we need to perform and document our work (e.g., website/CMS, Google Search Console, Google Analytics), and to respond to approval requests within a reasonable time. We are not responsible for delays or outcomes caused by withdrawn access, withheld approvals, or changes you or third parties make to your website.
Reporting and Acceptance of Deliverables
We document deliverables (including published content and placed backlink URLs) in delivery reports or shared trackers. Deliverables are deemed accepted unless you notify us in writing of a specific deficiency within 14 days of delivery.
Billing Disputes and Chargebacks
If you believe an invoice is incorrect, you agree to contact us at ameer@trailblazermktg.com within 14 days of the charge and allow us [15] business days to investigate and resolve the issue before initiating any payment dispute or chargeback. Charges for services that have been delivered and documented under Section 8 are valid charges. You agree not to initiate a chargeback for delivered services as a substitute for the cancellation process in Section 3.
Confidentiality
Each party will keep the other's non-public business information confidential and use it only for purposes of the engagement. We may identify you as a client and describe aggregate, non-confidential results unless you ask us not to in writing.
Limitation of Liability
To the maximum extent permitted by law, our total liability arising out of or relating to the services is limited to the fees you paid us in the three (3) months preceding the event giving rise to the claim. Neither party is liable for indirect, incidental, or consequential damages, including lost profits, lost revenue, or loss of search rankings or traffic.
Termination for Cause
Either party may terminate immediately by written notice if the other party materially breaches these Terms and fails to cure within 15 days of notice. We may suspend or terminate immediately for non-payment or abusive conduct toward our staff. Sections 4, 5, 9, 10, 11, and 13 survive termination.
General
These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, and the parties attorn to the exclusive jurisdiction of the courts of Ontario. If any provision is unenforceable, the remainder stays in effect. These Terms plus your Plan are the entire agreement and supersede prior discussions. We may update these Terms prospectively by posting a revised version with a new effective date; the version in effect on your billing date applies to that cycle.
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