The New Frontier of Organic Growth

The way people search has fundamentally changed. Today, users aren't scrolling through a list of blue links—they're asking ChatGPT, Perplexity, and Claude for direct answers. Users are no longer just searching; they are asking, and the brands that provide the definitive answers will own the future of organic growth. Welcome to the era of LLM SEO, the art and science of optimizing your content to be the trusted source in AI-generated responses.

This playbook synthesizes the most critical learnings for 2025, moving beyond traditional SEO to a more holistic framework. It’s a comprehensive guide for founders, marketers, and SEO professionals who are ready to secure a first-mover advantage in this new frontier.

Why LLM SEO is Non-Negotiable in 2025

The transition from search to conversation is not a fleeting trend; it’s a fundamental change in how users access information. While traditional search engines present a list of options, LLMs deliver a single, synthesized answer. In this paradigm, you are either part of the answer, or you are invisible. The stakes are high, but so are the rewards. Companies that have embraced LLM SEO have seen explosive growth, with some B2B and B2C brands reporting traffic increases of over 8,000% and significant revenue gains. With projections indicating that AI platforms may generate more traffic than traditional search by 2028, this is not just about adapting; it’s about seizing a generational opportunity.

The Modern LLM SEO Stack: AEO, GEO, and AIO

To succeed in this new environment, it’s essential to understand the components of the modern LLM SEO stack. These three pillars work in concert to ensure your brand is visible, credible, and engaging within AI-powered search.
To succeed in this new environment, it’s essential to understand the components of the modern LLM SEO stack. These three pillars work in concert to ensure your brand is visible, credible, and engaging within AI-powered search.

10 Strategies That Actually Work

1. Use Conversational Keywords

People ask AI full questions. "How do I fix X?" not just "fix X." Find these questions on Reddit, Quora, and Google Search Console. Structure your content around them.

2. Create Original Data

LLMs already know generic info. They cite sources for things they can't generate: original research, firsthand experience, fresh data. Publish surveys, case studies, and unique insights.

3. Answer Questions Clearly (Q&A Format)

Put the answer at the top of each section. Make it clear and direct. LLMs love content that's easy to parse and summarize.

4. Build Topic Clusters

Cover topics completely. One pillar page + multiple detailed sub-pages = authority. LLMs reward depth.

5. Show Expertise

Author bios. Credentials. Transparent sourcing. Trust matters to both users and AI.

6. Use Schema Markup

Structured data helps LLMs understand your content. It's technical, but it works.

7. Get Backlinks

LLMs pull from top Google results. Backlinks get you there. This hasn't changed.

8. Win on Reddit

LLMs cite Reddit constantly. Participate authentically in relevant subreddits.
Rank high on Reddit = rank high in LLMs.

9. Add llms.txt

It's a new file that guides AI crawlers. Not proven yet, but worth implementing to future-proof your site.

10. Track Your Presence

Monitor how often you're cited in ChatGPT, Claude, Perplexity. Measure what's working and double down.

Real Results

Pliability (B2C SaaS)

The Challenge: Stagnant organic growth. Only ranking for branded terms like "Pliability" and "ROMWOD." Just 185 organic clicks per day with competitors dominating mobility and stretching keywords.

What We Did:

• Comprehensive on-page optimization across homepage, landing pages, and blog

• Targeted backlink strategy to build domain authority in fitness/wellness

• In-depth content covering flexibility training, sport-specific mobility (CrossFit, running, golf), and injury prevention

• Custom LLM SEO strategies to maximize visibility in ChatGPT, Claude, Gemini, Perplexity

• Targeted high-intent keywords like "daily stretching routine," "mobility exercises," "flexibility app"

The Results: 185 clicks/day → 1,750+ clicks/day in 9 months.
271K total clicks, 17.8M impressions.
SEO became one of their top 3 customer acquisition channels.

Finance SaaS (B2C & B2B SaaS)

The Challenge: Trapped in a paid advertising cycle. Virtually all customer acquisition came from expensive paid channels. Less than 10 non-branded organic clicks per day. Zero meaningful visibility for high-intent search queries.

What We Did:

• Extensive on-page optimization across homepage, product pages, feature pages, comparison pages, and educational content

• Strategic backlink campaign to establish domain authority in competitive SaaS vertical

• Advanced LLM SEO strategies for visibility in ChatGPT, Claude, Perplexity, Gemini

• Comprehensive guides, detailed feature comparisons, use case documentation

• Precision keyword targeting focused on buying intent, not vanity traffic

• Content designed to convert searchers into trial users and paying customers

The Results: 10 clicks/day → 250+ clicks/day (8,200% increase).
Generated $1.8M in revenue in 12 months.
Organic search transformed from non-existent to their most profitable acquisition channel.

QUITTR (B2C SaaS) The Challenge: Zero organic search presence in March 2025. No clicks or impressions from Google despite rapid user growth. Advertising heavily restricted for sensitive topics like addiction recovery, making organic visibility essential.

What We Did:

• Comprehensive on-page optimization across homepage, landing pages, and blog

• Targeted backlink strategy in addiction recovery and mental health space

• Custom LLM SEO strategies for rapid deployment and fast results

• Authoritative educational content on pornography addiction recovery that went deeper than existing resources

• Targeted high-intent keywords: "porn addiction help," "quit porn app," and "addiction recovery tools"

• Built visibility across both traditional search engines and AI search engines simultaneously

The Results: Zero → 24.7K total clicks and 910K impressions in 6 months.
$1,500/day in revenue from organic search.
Founder called it "easy passive income with insane ROI."