How We Doubled Traffic and Drove $4.7 Million in Revenue for a Fortune 500 IT Service Provider

Our client, a Fortune 500 IT Service Management Provider, was facing a critical business challenge: shrinking organic traffic and a loss of rankings for high-intent, transactional keywords. With a large headcount and a pressing need to stimulate their sales pipeline, they turned to us to revitalize their organic presence and drive meaningful growth.

The Challenge

The client's organic traffic was in decline, and they were losing visibility for the very search terms that drove their most valuable leads. With a customer lifetime value (LTV) exceeding $500,000, every lost lead had a significant impact on their bottom line. The primary challenge was to reverse the decline, recapture their rankings for transactional keywords, and fill their sales pipeline with qualified opportunities.

The Strategy

Our strategy was focused on quickly capturing high-value, transactional-intent keywords to generate immediate results. We worked closely with their team to identify and prioritize their most profitable service lines.

Our strategy included:

•Targeted Landing Pages: We created new, highly-targeted landing pages for service lines that were offered by the client but not yet represented on their website.

•Structured Data Implementation: We implemented structured data across the new landing pages to give them a competitive edge in search results and accelerate their ranking potential.

•High-Quality Backlink Building: We built high-quality backlinks to the new landing pages to help them rank quickly and maintain their positions for competitive, high-intent keywords.

The Results

Our focused, aggressive strategy produced a dramatic turnaround in just three months, generating a significant return on investment and a substantial pipeline of new business.

Key metrics:

•Traffic Growth: 2x increase in organic traffic within 3 months.

•Revenue Growth: $4,700,000 in closed deals.

•Traffic Value: Organic traffic valued at $37,500/mo.

For context, our client sells managed IT services to other Fortune 500 companies, with an LTV per client of over $500,000. Once the new landing pages started ranking, their team began booking calls, and to date, they’ve closed $4.7M in revenue with millions of dollars of deals still in the pipeline, as advised by their CMO.

Future Growth Trajectory

We are aiming to double their organic traffic again over the course of the next quarter. Having completed the initial landing page creation, our focus has shifted to further backlink building to solidify their rankings and continue to drive growth. The client is thrilled with the results and the rapid impact on their sales pipeline, and we will continue to update this case study as we achieve new milestones together.