Introduction

Giftpack.ai makes corporate gifting easy and personal for businesses of any size. The platform uses artificial intelligence to suggest the best gifts for employees or clients based on their likes and interests, then takes care of everything from selecting, packaging, and shipping gifts from a huge catalog that covers the globe. Companies just set their budgets and pick the recipients and Giftpack.ai does the rest. Giftpack turns thoughtful gestures like welcome gifts and rewards into hassle-free experiences that actually feel meaningful for each person.

What Was The Challenge?

Giftpack’s site experienced a tough stretch where blog posts, previously the backbone of its SEO, stopped ranking well despite steady publishing efforts. As Google rolled out new AI-powered search features and introduced more zero-click answers, relying only on blogs was no longer enough to break through the stagnancy. Visitors found what they needed directly in search summaries, and traffic started slipping even when rankings held steady. In the age of AI-driven search, continuing to produce blog content remains important, but driving real growth now takes a broader strategy: setting up conversion-optimized landing pages and programmatic SEO sections is necessary to capture new types of traffic and generate more business.

What Was The Solution?

Trailblazer Marketing rebuilt Giftpack’s SEO foundation. We created landing pages designed for conversions, strengthened the site’s authority with targeted backlink building, and launched programmatic SEO to cover more search queries. On top of this, they refreshed blog content to keep attracting organic traffic. This combined strategy increased rankings, conversions, and overall site visibility.

What Is The Long-Term Results?

Trailblazer Marketing’s strategy led to major long-term results for Giftpack. Site traffic soared by over 1,000%, with monthly CPC value exceeding $10,000 and revenue growing to a mid six-figure range. Google impressions tripled within a year, organic click-through rates doubled, and keyword rankings improved to an average position of 30 across more than 500 articles. The campaign also secured high-quality backlinks, which continue to boost the site's search visibility.