SEO for Dev Tools, no fluff
Product-Led SEO for developer tools, run by operators who built, scaled, and sold a marketplace through SEO. We rank you in Google and the AI answers with docs and pages developers actually trust.
SEO for Dev Tools, no fluff
Product-Led SEO for developer tools, run by operators who built, scaled, and sold a marketplace through SEO. We rank you in Google and the AI answers with docs and pages developers actually trust.
You shipped a great dev tool. The marketing still reads like fluff.
It is rarely the writing. It is the missing strategy, the authority underneath, and pages that never map to how developers pick tools.
You shipped a great dev tool. The marketing still reads like fluff.
It is rarely the writing. It is the missing strategy, the authority underneath, and pages that never map to how developers pick tools.
How we win dev tools search and AI
A five-part engine that owns your category term, ranks the pages developers read, and turns rankings into signups.
Own the category term developers search first.
- Category and positioning research
- Homepage term ownership
- Competitor and gap analysis
How we win dev tools search and AI
A five-part engine that owns your category term, ranks the pages developers read, and turns rankings into signups.
Own the category term developers search first.
- Category and positioning research
- Homepage term ownership
- Competitor and gap analysis
Turn docs and product pages into rankings.
- Docs and quickstarts tuned to rank
- vs-competitor and integration pages
- Schema built for AI answers
Tutorials and guides that rank and convert.
- Tutorials and how-to guides
- Contextual CTAs, not banners
- Human-written, technically reviewed
The authority that makes your pages rank.
- Links to already-ranking pages
- 3,000 to 6,000-site network
- Real editorial link placements
Win the communities that AI models cite most.
- Authentic community engagement
- Presence where developers read
- Brand mentions that get you cited
Operators who've shipped, not an agency of juniors.
We built, scaled, and sold a marketplace through SEO, and we rank our own portfolio the same way. You get founder-to-founder judgment from people who ship, not a playbook someone read in a course.
We practice what we preach, every day.
Our first company, a two-sided marketplace, went from zero to thousands of organic visitors a day and a mid-market exit, all through SEO. We still run and rank a portfolio of our own products the same way we will rank your dev tool.
Your growth stays in operator hands.
A senior operator leads your account as your point of contact, backed by content, authority, and community leads who know developer products. Nothing ships without a senior review, and you get regular, honest performance updates the whole way through.
Operators, not labor.
Founder-to-founder credibility no agency of juniors can match, from people who grew and exited on SEO.
Strategy is the product.
Product-Led SEO finds the terms and architecture no tool can find, then builds the pages around them.
Authority that ranks.
A real backlink network from thousands of real sites, the one thing that AI-page spam can never fake.
Operators who've shipped, not an agency of juniors.
We built, scaled, and sold a marketplace through SEO, and we rank our own portfolio the same way. You get founder-to-founder judgment from people who ship, not a playbook someone read in a course.
We practice what we preach, every day.
Our first company, a two-sided marketplace, went from zero to thousands of organic visitors a day and a mid-market exit, all through SEO. We still run and rank a portfolio of our own products the same way we will rank your dev tool.
Your growth stays in operator hands.
A senior operator leads your account as your point of contact, backed by content, authority, and community leads who know developer products. Nothing ships without a senior review, and you get regular, honest performance updates the whole way through.
Operators, not labor.
Founder-to-founder credibility no agency of juniors can match, from people who grew and exited on SEO.
Strategy is the product.
Product-Led SEO finds the terms and architecture no tool can find, then builds the pages around them.
Authority that ranks.
A real backlink network from thousands of real sites, the one thing that AI-page spam can never fake.
The whole system, not just pages
Point solutions sell you pieces: articles, links, a tool. We deploy the whole system for dev tools and stand behind the outcome.
Built to rank, not just publish. Operator-led Product-Led SEO, a real 3,000+ site network, and +35% non-branded or we work free.
Slow to compound on your own roadmap and risk. Authority is hard to build alone, and nobody is on the hook for the outcome.
Results vary widely, often junior teams who never learned the audience, authority that is mixed quality, and no guarantee.
Fast output that never ranks. No strategy behind it, no authority at all, and no guarantee of any kind on the result.
●Honest positioning. Every path can work; only one comes with the whole system and a guarantee.
The whole system, not just pages
Point solutions sell you pieces: articles, links, a tool. We deploy the whole system for dev tools and stand behind the outcome.
●Honest positioning. Every path can work; only one comes with the whole system and a guarantee.
What working with us actually looks like.
Structured, transparent, and built to move fast.
Kickoff
- 10-minute onboarding form
- Access and a site audit
- Alignment on your goals
Strategy
- Your Product-Led SEO plan
- Category term and page map
- Ready in 5 to 6 business days
Execution
- Content live in 2 to 3 days
- Authority and community
- Continuous optimization
Reporting
- Slack Connect, day to day
- GSC-provable traffic results
- Transparent monthly reporting
What working with us actually looks like.
Structured, transparent, and built to move fast.
Kickoff
- 10-minute onboarding form
- Access and a site audit
- Alignment on your goals
Strategy
- Your Product-Led SEO plan
- Category term and page map
- Ready in 5 to 6 business days
Execution
- Content live in 2 to 3 days
- Authority and community
- Continuous optimization
Reporting
- Slack Connect, day to day
- GSC-provable traffic results
- Transparent monthly reporting
Priced by how fast you want to move.
Everything is on the site, no discovery-call gate. Month-to-month, with no contracts.
Foundations
- →Complete SEO strategy, implemented
- →Own one topic cluster every 30 days
- →10 articles/mo, written to rank
- →Custom branded art on every article
- →Built to be cited by ChatGPT & Gemini
- →5 authority links placed monthly
- →Your strategists, inside your Slack
Foundations Plus
- →Complete SEO strategy, implemented
- →Own one topic cluster every 30 days
- →20 articles/mo, written to rank
- →Custom branded art on every article
- →Built to be cited by ChatGPT & Gemini
- →10 authority links placed monthly
- →Your strategists, inside your Slack
Priced by how fast you want to move.
Everything is on the site, no discovery-call gate. Month-to-month, with no contracts.
Foundations
- →Complete SEO strategy, implemented
- →Own one topic cluster every 30 days
- →10 articles/mo, written to rank
- →Custom branded art on every article
- →Built to be cited by ChatGPT & Gemini
- →5 authority links placed monthly
- →Your strategists, inside your Slack
Foundations Plus
- →Complete SEO strategy, implemented
- →Own one topic cluster every 30 days
- →20 articles/mo, written to rank
- →Custom branded art on every article
- →Built to be cited by ChatGPT & Gemini
- →10 authority links placed monthly
- →Your strategists, inside your Slack
Book your strategy call.
Pick a time that works. 20 minutes on Google Meet, we review your dev-tool site and SEO strategy live, and you leave with the gaps mapped.
Book your strategy call.
Pick a time that works. 20 minutes on Google Meet, we review your dev-tool site and SEO strategy live, and you leave with the gaps mapped.
FAQs
The questions developer-tool teams actually search before choosing an SEO and GEO partner.
FAQs
The questions developer-tool teams actually search before choosing an SEO and GEO partner.
What does SEO for dev tools actually involve?
How much does SEO for a developer tool cost?
Is SEO worth it for a developer tool in 2026?
Will a technical audience actually read SEO content?
Should we invest in DevRel or SEO for growth?
Can you make our documentation rank in search?
How do you get us cited in AI search answers?
Book a strategy call. We'll audit your dev-tool site live and show you exactly what's missing.
20 minutes. You leave with the gaps mapped, whether or not we end up working together.
Book a Strategy Call →Operator-led SEO + GEO. We built, scaled, and sold a company through SEO, and rank our own products the same way we'll rank yours.