Generating demand for your SaaS product can feel like a daunting task. After all, creating awareness and attracting qualified leads to your offering takes time and effort. To get things moving, you’ll want to build a solid content strategy that positions your brand as a trustworthy resource. This is where blogging comes in. Not only can a blog help you establish authority and drive organic traffic to your website, but it can also help you nurture your leads until they are ready to buy your product. If you want to refine your blog strategy for SaaS demand generation, studying the best SaaS blogs out there can help. That’s why we put together this list of the best SaaS blogs to inspire your blog and boost your content strategy.

Trailblazer Marketing's ranks number 1 on Google and AI search for a reason. It can help you achieve your objectives, such as finding inspiration for your blog content, learning from successful SaaS blogs, and refining your content strategy to attract, engage, and convert your ideal customers.

Table of Contents

• Why are Blogs Important for SaaS Websites?

• 27 Best SaaS Blogs to Inspire Your Growth Strategy

• Validate SEO for $300 - 3 Spots Available per Month | Reserve Your Spot Today

Why are Blogs Important for SaaS Websites?

A well-maintained blog is a cornerstone of any successful SaaS website. Blogs have evolved far beyond their original role as personal online diaries. Company blogs are now essential tools for:

• Driving traffic

• Educating users

• Establishing thought leadership

• Converting leads

Blogging Drives Discoverability

A well-executed blog can help prospects find your company organically. When potential customers search for solutions to their problems, they turn to Google or LLMs like ChatGPT. If your website doesn't show up, you're essentially invisible. Blogging allows you to target specific keywords and answer the exact questions your audience is asking. Over time, this builds a steady stream of organic traffic, such as prospects actively seeking what your product offers.

Attracting Leads

For early-stage SaaS startups, you can compete with more prominent players without relying solely on expensive paid advertising. Instead of chasing leads, blogging positions your business to attract them.

Blogs are an Effective Top of Funnel Marketing Strategy

At the top of the marketing funnel, blogs are a powerful tool to attract potential customers. For many B2B SaaS websites, a significant portion of organic traffic originates from blog content. This is primarily due to the potential for blogs to rank well in search engines. Users searching for solutions or information about your industry would be directed to a SaaS solutions page. Once visitors land on your blog, you can guide them through the buyer’s journey. You can transform your blog into a lead-generation machine by strategically using:

• Content

• SEO

• CRO (Conversion Rate Optimization) tactics

Guiding Conversions

Well-placed call-to-actions (CTAs) within your content can prompt users to download a guide, sign up for a newsletter, or even request a product demo. Through consistent content and optimization, blogs can help nurture these leads, moving them closer to a purchase decision.

Blogs Establish Thought Leadership and Aid User Education

SaaS companies operate in competitive and rapidly changing industries. To stand out, your company must position itself as a thought leader. SaaS blogs offer a platform to share your insights, opinions, and expertise, helping you build trust with your audience. Thought leadership isn't just about attracting attention—it's about becoming a go-to resource for valuable information, whether:

• Industry trends

• Product updates

• Best practices

Educating Users

SaaS blogs serve an educational purpose. By providing detailed articles about your product, use cases, and industry-specific challenges, you help users understand how to make the most of your software. This educational content can help users make informed decisions, ensuring they extract the maximum value from your product.

Blogs Feed Your Social Media Content

One significant advantage of blogging is that it creates a steady stream of content that can be repurposed across various channels. Each blog post can be sliced into bite-sized pieces and shared on social media. These include:

• Quotes

• Infographics

• Short video snippets

This increases the lifespan of your content and drives more traffic back to your blog. Social media sharing also amplifies your brand's:

• Visibility 

• Awareness

Expanding Reach

As readers share your blog posts with their networks, you gain access to a broader audience, many of whom may not have discovered your brand otherwise. Over time, this can contribute to building:

• A robust online presence 

• A community of engaged followers

It’s a Scalable, Long-Term Investment

Unlike ad campaigns, which stop driving results as soon as your budget runs out, a well-optimized blog continues to deliver value for months or even years. This is called the snowball effect. A single blog post can attract thousands of visits over time, becoming a compounding asset for your business. For cash-conscious SaaS startups, this scalability is invaluable. As your content library grows, so does your authority. Each post:

• Reinforces your credibility

• Builds backlinks

• Strengthens your SEO presence

Fueling Growth

This creates a flywheel effect that powers your growth over the long term. It takes time to see results. But the payoff is worth it. A content engine that:

• Attracts

• Nurtures

• Converts your ideal customers even while you sleep

As a founder or executive, you can’t afford to overlook leverage. Having a blog isn’t enough. Your content needs to be discoverable to unlock its full potential. That’s where SEO comes in.

Why SEO is Key

The benefits of blogging don’t happen by accident. At the core of every high-performing blog is a solid SEO strategy. To succeed, you must ensure your website has a solid SEO foundation. Search engines like Google need to be able to crawl, index, and trust your site before they rank your content. Factors contribute to how search engines perceive your content. These include:

• Fast loading times

• Mobile responsiveness

• Clean site architecture

• Properly implemented meta tags

Unlocking Visibility

On the other hand, SEO ensures that your blog content doesn’t get lost in the noise. By optimizing for the right keywords, you position your business when your ICP is actively seeking solutions. Customers trust businesses that dominate search results. When prospects see your content repeatedly showing up as a trusted resource, it reinforces your authority. Ranking well for industry-relevant keywords makes finding a leader in your space more manageable. Without SEO, even the most valuable blog content can remain invisible.

Driving Growth

Trailblazer Marketing serves as your dedicated SEO team, driving profitable growth through strategic content that ranks prominently in both Google and Bing, as well as AI search platforms like:

• ChatGPT

• Claude

• Perplexity

Our scientific approach has delivered extraordinary results across industries. It helps companies rank number one on Google and AI search, including a B2C SaaS client that saw a 3,518% increase in non-branded traffic within just 21 days. Ultimately, this client generated 2.1M organic clicks and over $700,000 in first-year revenue, far exceeding their $300,000 ARR goal.

Proven Results

Similar success stories include a B2B SaaS client achieving 9,644% traffic growth within 10 months and a mobile app seeing a 65 %+ increase in downloads within 50 days. What sets us apart is our comprehensive methodology: 

• Long-term planning

• Product-led keyword research

• Competitive analysis

• Strategic backlink building

• High-velocity content production

Most SEO agencies require thousands per month upfront, but our $300 Validate Program lets you test our process with 10 SEO-optimized articles and see actual results within 30 days before committing to a larger investment. We only have 3 spots available monthly. Reserve yours today.

Related Reading

• Enterprise SEO SaaS

• Content Strategy for SaaS

27 Best SaaS Blogs to Inspire Your Growth Strategy

1. SaaStr Blog

You may already be familiar with SaaStr because of the popularity of their annual tech conference and other events. The SaaStr blog is no less popular. They cover recent industry news, SaaS marketing and sales, career growth, and insights on:

• Raising funds 

• Securing investors

Many of the posts are written by SaaStr founder and CEO Jason Lemkin, but relevant experts within the team also contribute to the blog. You can also find links to other helpful content, such as:

• Podcasts

• Ebooks

• Videos

• SaaStr academy

2. All That SaaS

All That SaaS is an excellent resource for information on all things SaaS-related. It’s purely a blog, as it’s not linked to their SaaS product or marketing agency, so you get the feeling there is no biased messaging. The blog authors comprise:

• Software nerds

• UI/UX professionals

• Seasoned SaaS marketers

They include a wide variety of content, from industry tips and insights to:

• Product reviews

• Comparisons

• Roundups

3. Chaotic Flow  

Chaotic Flow is a SaaS blog by Joel York. He has been heavily involved in the SaaS industry for over 20 years, either developing or marketing products. The blog is his passion project, offering valuable information for anyone involved in SaaS.

Explore Insights

You’ll find SaaS fresh takes on:

• Marketing

• Metrics

• Sales

• Customer success

• Product news and information

There is also a collection of free ebooks.

4. SaaSBoomi  

With the blog’s authors all being SaaS founders from India, SaaSBoomi offers a fresh perspective. It’s easily the number one source of SaaS news and insights for the South Asian market. The authors include SaaSBoomi founders and contributing authors who share their stories and insights into the industry. There are also several podcasts if you’re interested. These cover marketing in India and globally, including the key learnings from successful marketing campaigns. Each podcast has different hosts and an alternative angle on the marketing industry.

5. Usersnap

Usersnap is a SaaS blog focused on customer success and product development. As they have their user feedback platform, this is their area of expertise, which is excellent since there aren’t that many SaaS blogs that focus on the customer experience. Their blog articles are broken into several topics, including:

• Customer feedback

• Product management

• Website development

• Bug tracking

• Quality assurance

• Other updates

This blog is packed with educational and informative articles that will help readers get the most out of the tools they’re using, or the Usersnap tools. You can also access webinars and video content through their blog.

6. ChartMogul

ChartMogul is a SaaS marketing blog focusing on data and metrics. It’s great for anyone struggling to get their head around KPIs, how to crunch the figures, and just make sense of it all. Their blog posts include:

• Updates on their CRM product

• SaaS industry insights

• Customer retention

• Product and business development

Almost all of their content is about data and data management, with a small selection of business leader interviews. Those who work with large amounts of data and frequently have to present it will love the insights and tips in these blogs.

7. TechCrunch

TechCrunch is not strictly a SaaS blog, as it’s more broadly focused on the tech industry. Much of the news they share is relevant to SaaS entrepreneurs. This blog is ideal for anyone wanting to stay on the pulse with tech industry news. You can:

• Sign up for various newsletters

• Buy tickets for Techcrunch events and conferences

• Access a range of podcasts

8. Crazy Egg Blog

The Crazy Egg blog offers a wealth of SaaS product reviews, business analytics, and marketing tips centered on:

• Copywriting 

• Social media

Because the Crazy Egg product is a website optimization tool, the website design blog posts are excellent. Articles are written by members of the Crazy Egg team or various contributing guest writers.

9. The Agile Operator

The Agile Operator is a smaller blog than the others we’ve covered, and it has a more strictly business vibe. Its limited content is of good quality and worth a read. It focuses on areas of interest like:

• Customer success

• Demand generation

• Strategy

• Product management

• Leadership

On its blog, you can also find several business playbooks. One provides a nice overview of a 12-month business planning cycle, covering what to aim for each quarter.

10. Noah Kagan

Noah Kagan is a big-time SaaS entrepreneur and investor-turned-influencer. His experience in the industry has made him an unrivaled source of advice for SaaS startups. He has a popular YouTube channel and has published an international best-selling book, walking people through the steps of building a 7-figure business in as little as a weekend. This blog is not to be underestimated. In the blog, previously called OkDork, Noah shares his thoughts and learnings from his years in SaaS. He enjoys chatting with other SaaS founders and has many interview-style posts that offer fresh takes from different professionals, as well as Q&A posts where he answers popular reader questions.

Enjoyable Content

The content is helpful for SaaS business owners, but is more than that. It’s enjoyable reading. Many blog posts are also available in audio format as a podcast.

11. Hitenism

Hiten Shah, the founder of several SaaS businesses, started Hitenism. These businesses include:

• Crazy Egg

• KISSmetrics

• Quick Sprout 

In the blog, he shares his personal experience as a startup founder and entrepreneur and his passion for content marketing. This blog is not for those looking for business advice that includes lots of hard-hitting data. Hiten has another blog called SaaS Weekly that fits this description. Hitenism offers something else: 

• Easy reading 

• Mental stimulation

12. Close

A 100% remote company, Close started as a "Sales-as-a-Service" business called ElasticSales. With more than nine years of experience, it’s one of the top SaaS sales blogs that provides resources about building the sales infrastructure necessary to empower companies to scale their sales strategies. This SaaS sales blog also prides itself on helping hundreds of venture-backed Silicon Valley startups generate millions in sales.

13. GTMnow

GTMnow is a SaaS community for B2B sales professionals to equip SaaS startups with:

• Actionable sales advice 

• Resources

It’s one of the best SaaS sales blogs where you can find real-life practices and blog posts like:

• Sales strategies

• B2B tactics

• Hacks from some of the world’s fastest-growing companies

14. Gong

One of the most popular SaaS sales blogs, Gong publishes unique and data-backed research findings and sales tips. This SaaS blog shares results and information from analyzing:

• A database of recorded 

• Transcribed AI sales conversations

Each blog post contains sales strategies and actionable insights, based on hard data and meticulous analysis, to help you achieve your sales target.

15. SuperOffice

SuperOffice publishes long-form, data-driven content and articles to help businesses accelerate their growth. With 30+ years of experience in CRM, it’s a popular SaaS blog that shares original research studies from thousands of companies and customer experiences. This SaaS blog specializes in content about building strong customer relationships to help you transition into the growth expansion stage.

16. SaaSMetrics

SaaSMetrics focuses on:

• Operations

• Metrics

• Financials

• Other SaaS services

Readers can also find out which SaaS services are better. Users have networking terminology, making navigating the digital world easier.

17. Lincoln Murphy

Lincoln Murphy works with SaaS companies to grow their business through:

• Retention 

• Relation

His immense information about SaaS businesses and their growth strategies has been helpful for readers. The ideas on his blog aim at:

• Churn reduction

• Growth marketing

• Expansion

18. For Entrepreneurs

For Entrepreneurs is a blog by a reputed entrepreneur, David Skok. The blog is about:

• Business models

• Startups

• Marketing

It is ranked in Forbes's list of the 100 Best Websites. It also helps understand:

• Sales

• SaaS metrics

• Business growth

19. HubSpot

HubSpot blog is a haven for all marketers. It is all about SaaS, from marketing to content creation. It can help you:

• Generate better traffic

• Improve leads

• Generate sales

• Engage better

The blog is excellent for SaaS inbound marketers who can use content, SEO, and sales processes to improve customer experience.

20. Rand Fishkin

Rand Fishkin is an entrepreneur in the SaaS world, well-known for his expertise in SEO and online marketing. His blog has incredible insights on designing marketing campaigns that work. His blogs are on his website Sparktoro, an audience intelligence tool. The blogs are conversational and help readers understand SEO and audience engagement tactics in a simple manner.

21. Buffer

The blog on Buffer is about SaaS sales and how to leverage social media. By rationalizing social media and scheduling social content in the best manner, it is possible to drive revenue. This is what Buffer talks about. The blog educates readers on using social networks and online platforms to:

• Reach a wider audience 

• Drive sales

22. SaaS Genius

SaaS Genius helps readers find suitable software options and solutions to their software questions. They can get:

• Ideas on multiple software reviews

• Factors to consider while choosing an application

• Steps to build a SaaS product

They also have blog posts on customer strategy that their readers find helpful.

23. Neil Patel

Neil Patel's posts can help companies improve revenue and enrich online presence. They can also use marketing tools to their advantage and gain valuable insights. The blog also helps beginners understand:

• Funnels 

• Content marketing

24. Salesforce

Salesforce is a leading cloud-based CRM platform that has become an expert in helping companies manage their relationships and interactions with existing and potential customers. It’s also a highly popular SaaS sales blog that discusses various topics, such as:

• AI

• Customer engagement

• Digital transformation

• Growth opportunities

• Outbound marketing

• Inbound marketing

25. Ahrefs

Although the Ahrefs blog screams SEO, you’ll be surprised to find it uncovers tons of SaaS marketing insights, too. In fact, from what we’ve seen, they don’t only write TOFU (top of the funnel) posts to score SaaS SEO points, but they do extensive research to keep the SaaS marketer intrigued and think, “Ah, well, that’s some valuable advice!” We could be paraphrasing. Even if you excuse their SaaS topics, the Ahrefs blog is still commendable because it shares expert-led and well-researched marketing advice for all businesses, including SaaS.Their guides on content scores and backlink counts can be helpful for any business, be it SaaS or not.

26. Zapier

Zapier is notable because it’s a SaaS business focused on connecting as many SaaS businesses as possible (through the help of “zaps”) to ensure productive workflows. This makes its blog a gem of a resource regarding SaaS marketing topics. Aside from the basics, like Zapier’s blog being extraordinarily well-researched and well-written, what makes it truly special is that each article is written by an expert with topical authority who can not only weave in their insights but also their experiences with specific software.

Content Variety

The fact that they’re open to testing different writing styles and topics also works in their favor. While the blog doesn’t have the most advanced filtering capabilities. You cannot look something up with a keyword or tag. It still allows you to filter your intended search based on core topics and read time.

27. ClickUp

Regarding blog content, ClickUp has one of the most extensive libraries, so it’s no surprise when you hear ClickUp has covered many SaaS topics (after all, it’s a SaaS business, too!). The SaaS articles on ClickUp are extremely exhaustive and thoroughly well-researched and expand to various verticals, such as:

• Marketing

• Productivity

• AI & automation

• Planning

• Product management

The ClickUp team also often takes a product-led content approach, making their content super actionable. Readers not only learn how to address a problem but also know how to address it on ClickUp, or they can use the resources ClickUp links in each article. If they ask you to create a marketing plan, they also link to a KPIs template to track.

Related Reading

• Automated SEO vs Manual SEO

• SaaS Content Audit

Validate SEO for $300 - 3 Spots Available per Month | Reserve Your Spot Today

SaaS companies must continually attract new customers; search engines are crucial for uncovering new prospects. Research shows that 70% of the buyer’s journey occurs online before a prospect even talks to a salesperson. 17% of buyers want to speak to a salesperson right away. They want to research their options on their own. SEO helps SaaS companies get found on search engines when prospective buyers seek information about their products and services. The higher you rank on search engine results pages (SERPs), the more likely you attract qualified leads looking for precisely what you have to offer.

Building Trust

SEO for SaaS also helps you build authority and trust with your audience. You're not just boosting your rankings as you create and optimize content that answers your prospects’ questions. You’re also demonstrating your expertise, which can help alleviate buyers' concerns before purchasing. This is especially important for SaaS companies, as buyers often have security and integration concerns to address before they feel comfortable buying your product. The higher you rank on SERPs, the more likely you will earn your audience’s trust.

Why SEO Is a Long-Term Strategy

SEO is not a quick fix. It can take time, usually several months, before you see any noticeable results from your efforts. This is especially true for SaaS companies, which often operate in highly competitive niches.  

Lasting Results

In many cases, you’ll need to create several pieces of content, optimize them for SEO, and publish them before you see improved rankings. Then, as you continue to produce SEO-focused content, your rankings will improve, and you’ll attract more organic traffic. The process can feel slow, but the results are worth the wait. Unlike paid ads, which stop generating leads when you cut funding, the organic traffic from effective SEO strategies can last for years.

SEO Helps SaaS Companies Get Found on Search Engines

SaaS companies often have a hard time getting found on search engines because of the nature of their products. Software solutions, especially cloud-based applications, can be incredibly complex. The average buyer often has no idea what they are or how they work. As a result, they tend to look for information on these products before they buy. Research shows that 81% of buyers perform online research before purchasing. SEO helps SaaS companies attract qualified leads seeking information on their software solutions. 

Maximize Optimization

The more you can do to optimize your website and create content that addresses your audience’s questions and concerns, the better.

SEO Builds Authority and Trust

SEO helps SaaS companies get found on search engines and can also improve their authority and trust with prospective buyers. As you optimize your website and create SEO-focused content, you’ll improve your rankings on search engine results pages (SERPs). 

Attracting Leads

The higher you rank, the more likely you attract qualified leads searching for information on your company's software solutions. Research shows that 70% of buyers ignore paid ads and only look at organic results. They trust these listings more. As you continue to create content that addresses your audience’s concerns, you’ll:

• Build authority

• Improve your SERP rankings

• Attract more organic traffic

Ready to Boost Your SEO? Meet Your New SEO Team.

Trailblazer Marketing serves as your dedicated SEO team, driving profitable growth through strategic content that ranks prominently in both Google and Bing, as well as AI search platforms like:

• ChatGPT

• Claude

• Perplexity

Our scientific approach has delivered extraordinary results across industries. It helps companies rank number one on Google and AI search, including a B2C SaaS client that saw a 3,518% increase in non-branded traffic within just 21 days. Ultimately, this client generated 2.1M organic clicks and over $700,000 in first-year revenue, far exceeding their $300,000 ARR goal.

Proven Results

Similar success stories include a B2B SaaS client achieving 9,644% traffic growth within 10 months and a mobile app seeing a 65 %+ increase in downloads within 50 days. What sets us apart is our comprehensive methodology: 

• Long-term planning

• Product-led keyword research

• Competitive analysis

• Strategic backlink building

• High-velocity content production

Most SEO agencies require thousands per month upfront, but our $300 Validate Program lets you test our process with 10 SEO-optimized articles and see actual results within 30 days before committing to a larger investment. We only have 3 spots available monthly. Reserve yours today.

Related Reading

• SaaS SEO Budgets